# Relaunch of Alfombra Roja on Canal 13

> Live situation record from CLSTR: https://clstr.news/situations/relaunch-of-alfombra-roja-on-canal-13
> Updated: 2026-10-07T21:06:00.000Z. Sources: 5. Developments: 2.

The entertainment program ‘Alfombra Roja’ has returned to Canal 13 with new hosts Millaray Viera and Ignacio Gutiérrez. Upon its debut, the hosts addressed concerns regarding the show’s editorial direction, asserting an intention to cover both traditional celebrity news and broader topics.

By its third episode, the program saw an increase in viewership, securing second place in its afternoon time slot with an average of 263,199 viewers per minute. This performance allowed ‘Alfombra Roja’ to overtake Chilevisión’s ‘Plan Perfecto’ in the ratings.

## Timeline

### 2026-10-07: Alfombra Roja climbs to second place in Chilean afternoon ratings

Canal 13’s ‘Alfombra Roja’ reached second place in afternoon television ratings in Chile, averaging 263,199 viewers and overtaking Chilevisión’s ‘Plan Perfecto’.

4 sources. https://clstr.news/cluster/alfombra-roja-climbs-to-second-place-in-chilean-afternoon-ratings

### 2026-10-04: Alfombra Roja returns to Canal 13 with new hosts and editorial focus

Canal 13 hosts Millaray Viera and Ignacio Gutiérrez relaunch ‘Alfombra Roja’, promising comprehensive entertainment coverage and teasing exclusives regarding television industry negotiations.

2 sources. https://clstr.news/cluster/alfombra-roja-returns-to-canal-13-with-new-hosts-and-editorial-focus

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Cite as: Relaunch of Alfombra Roja on Canal 13. CLSTR, https://clstr.news/situations/relaunch-of-alfombra-roja-on-canal-13