# Retail pop-up events in Shinjuku

> Situation record from CLSTR: https://clstr.news/situations/retail-pop-up-events-in-shinjuku
> Updated: 2026-10-07T03:00:00.000Z. Sources: 4. Developments: 2.

Various brands are hosting limited-time pop-up events at major department stores in Shinjuku.

In late September 2026, SUISO JAPAN, a manufacturer of hydrogen-related equipment, held a pop-up for its Suilive brand at Shinjuku Takashimaya. The event allowed customers to test Japanese-made hydrogen inhalers and consult with specialized staff.

Following this, the beauty brand STELLA BEAUTE scheduled a pop-up store at the Isetan Shinjuku main building for mid-to-late October 2026. The event focused on beauty devices, such as the Shine Rebirth Hair Dryer JEWEL, and offered personalized sessions and promotional items for customers.

## Timeline

### 2026-10-07: STELLA BEAUTE to host pop-up store at Isetan Shinjuku

STELLA BEAUTE will host a pop-up store at Isetan Shinjuku from October 14 to 27, 2026, featuring hands-on experiences with beauty devices like the Shine Rebirth Hair Dryer JEWEL.

2 sources. https://clstr.news/cluster/stella-beaute-to-host-pop-up-store-at-isetan-shinjuku

### 2026-09-23: SUISO JAPAN to host Suilive pop-up at Shinjuku Takashimaya

SUISO JAPAN will host a Suilive hydrogen inhaler pop-up event at Shinjuku Takashimaya from September 23 to 30, 2026, allowing customers to experience the products in person.

3 sources. https://clstr.news/cluster/suiso-japan-to-host-suilive-pop-up-at-shinjuku-takashimaya

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Cite as: Retail pop-up events in Shinjuku. CLSTR, https://clstr.news/situations/retail-pop-up-events-in-shinjuku