# Retail restructuring in Busan

> Developing situation record from CLSTR: https://clstr.news/situations/retail-restructuring-in-busan
> Updated: 2026-10-29T05:00:05.000Z. Sources: 9. Developments: 2.

Lotte Department Store is diversifying its retail offerings in Busan, including the launch of a specialized ‘Fandom Space’ at its main store. This new zone focuses on intellectual property (IP) products such as animation, games, and characters to target younger demographics.

Simultaneously, a major structural shift is occurring in the regional market as Shinsegae Group has agreed to acquire Lotte’s Centum City branch. Shinsegae intends to integrate this property into a larger ‘Shinsegae Town’ commercial hub. In response, Lotte is pursuing a ‘select and focus’ strategy, selling non-core assets to concentrate resources on its primary locations, including the Busan Main branch.

## Timeline

### 2026-10-29: Shinsegae to acquire Lotte Department Store Centum City branch

Shinsegae Group is acquiring Lotte Department Store’s Centum City branch in Busan to develop a massive ‘Shinsegae Town’ lifestyle hub featuring shopping, hotels, and offices.

8 sources. https://clstr.news/cluster/shinsegae-acquires-lotte-department-store-centum-city-to-build-shinsegae-town

### 2026-10-27: Lotte Department Store opens IP-themed Fandom Space in Busan

Lotte Department Store is opening ‘Fandom Space’ in Busan, a 1,785㎡ specialized zone for animation, games, and character goods to target the growing 2030 demographic.

2 sources. https://clstr.news/cluster/lotte-department-store-opens-ip-themed-fandom-space-in-busan

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Cite as: Retail restructuring in Busan. CLSTR, https://clstr.news/situations/retail-restructuring-in-busan