# Retail trends in tennis-inspired apparel

> Live situation record from CLSTR: https://clstr.news/situations/retail-trends-in-tennis-inspired-apparel
> Updated: 2026-08-27T12:00:00.000Z. Sources: 2. Developments: 2.

Retail brands are adopting a ‘tennis-core trend’ in anticipation of the U.S. Open. Toms has introduced a limited-edition ‘Tennis Alpargata’ collection featuring fluorescent yellow felt uppers and mesh panels inspired by court nets. This launch includes a partnership with the Black Girls Tennis Club to fund tennis clinics in New York’s Central Park.

Simultaneously, Lululemon is providing various tennis-related activewear, such as cutout dresses and pleated skirts, through its ‘We Made Too Much’ retail section.

## Timeline

### 2026-08-27: Toms and Lululemon launch new tennis-inspired collections

Toms and Lululemon are capitalizing on the tennis-core trend with new collections, including Toms' tennis ball-inspired footwear and Lululemon's affordable tennis activewear.

2 sources. https://clstr.news/cluster/toms-and-lululemon-launch-new-tennis-inspired-collections

### 2026-08-15: Lacoste launches new tennis apparel and footwear campaigns

Lacoste has introduced new tennis-focused campaigns, including a New York-themed apparel collection featuring Eva Lys and a heritage-inspired launch for its ‘Slam Break’ trainers.

2 sources. https://clstr.news/cluster/lacoste-launches-new-tennis-apparel-and-footwear-campaigns

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Cite as: Retail trends in tennis-inspired apparel. CLSTR, https://clstr.news/situations/retail-trends-in-tennis-inspired-apparel