# Retailers adopting Apple Wallet loyalty integrations

> Live situation record from CLSTR: https://clstr.news/situations/retailers-adopting-apple-wallet-loyalty-integrations
> Updated: 2026-09-29T05:51:07.000Z. Sources: 4. Developments: 2.

Retailers in Northern Europe are implementing digital loyalty card integrations with Apple Wallet to streamline customer experiences.

K-ryhmä in Finland integrated its Plussa loyalty card into Apple Wallet using NFC technology. This allows customers to use the card on iPhone and Apple Watch at K-ryhmä stores, replacing the previous method of scanning barcodes via an app. The company also introduced a digital membership option to reduce plastic consumption.

Following similar trends, Elgiganten in Denmark launched the ‘Elgiganten-passet’ for Apple Wallet. The company claims to be the first in Europe to implement this specific method, which allows customers to add the card via a single tap during Apple Pay transactions. This integration automates profile registration and digital receipt issuance, with plans to expand the service to Android devices in the future.

## Timeline

### 2026-09-29: Elgiganten launches digital loyalty card for Apple Wallet

Elgiganten has introduced a new digital loyalty card for Apple Wallet, allowing customers to automatically register purchases and receive digital receipts when using Apple Pay.

2 sources. https://clstr.news/cluster/elgiganten-launches-digital-loyalty-card-for-apple-wallet

### 2026-09-22: K-ryhmä integrates Plussa loyalty card into Apple Wallet

K-ryhmä has added the Plussa loyalty card to Apple Wallet, enabling NFC-based use on iPhone and Apple Watch and offering fully digital memberships to reduce plastic waste.

2 sources. https://clstr.news/cluster/k-ryhm-integrates-plussa-loyalty-card-into-apple-wallet

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Cite as: Retailers adopting Apple Wallet loyalty integrations. CLSTR, https://clstr.news/situations/retailers-adopting-apple-wallet-loyalty-integrations