# Revival of French fashion brands via retail acquisitions

> Live situation record from CLSTR: https://clstr.news/situations/revival-of-french-fashion-brands-via-retail-acquisitions
> Updated: 2026-08-26T15:49:15.000Z. Sources: 5. Developments: 2.

Following its judicial liquidation in 2025, the French fashion brand Jennyfer has begun returning to the French market through a distribution partnership with Vib’s. Part of a strategy by Groupe Beaumanoir to strengthen its multi-brand retail model, Jennyfer collections have been made available in 50 Vib’s locations and online.

This revival is part of a broader trend where Groupe Beaumanoir is integrating defunct ready-to-wear brands into existing retail infrastructures. In addition to Jennyfer, the group announced that the brand Naf Naf will be available starting in September through approximately 300 La Halle stores and the online retailer Sarenza. These moves aim to leverage brand nostalgia and limit real estate costs by utilizing established store networks.

## Timeline

### 2026-08-26: French fashion brands Jennyfer and Naf Naf make retail comeback

Defunct French fashion brands like Jennyfer and Naf Naf are returning to the market following acquisitions by Groupe Beaumanoir.

3 sources. https://clstr.news/cluster/french-fashion-brands-jennyfer-and-naf-naf-make-retail-comeback

### 2026-08-24: Jennyfer returns to French retail via Vib’s stores

Following its liquidation, the fashion brand Jennyfer has returned to French retail via 50 Vib’s stores as part of a Groupe Beaumanoir strategy to expand its multi-brand reach.

2 sources. https://clstr.news/cluster/jennyfer-returns-to-french-retail-via-vibs-stores

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Cite as: Revival of French fashion brands via retail acquisitions. CLSTR, https://clstr.news/situations/revival-of-french-fashion-brands-via-retail-acquisitions