# Rihanna Savage X Fenty campaign and Fenty Beauty sale

> Live situation record from CLSTR: https://clstr.news/situations/rihanna-savage-x-fenty-campaign
> Updated: 2026-08-26T14:23:22.000Z. Sources: 28. Developments: 5.

In late July 2026, Rihanna continued promoting her Savage X Fenty lingerie line. Following the debut of a pink, sheer lace micro-dress on July 22, the brand launched the “Luxe Lace” collection in Tulip Pink and Black Caviar. This campaign emphasized body-positive messaging and stretchable comfort following the birth of her third child. By late July and early August, new promotional imagery featured Rihanna modeling black-and-white lace, stockings, and garter belts alongside road sign props, such as “Stop” and “No Parking” signs. These shoots highlighted luxury accessories, including a $42,000 Fernando Jorge diamond ring and a The Back Vault necklace valued at approximately $123,500. The campaign also referenced designs created by her children and continued the brand’s practice of featuring high-profile figures like Vivian Wilson. The visual rollout has driven significant social media engagement, with fans using the road sign motifs to call for new music. While Rihanna has not released a studio album since 2016, A$AP Rocky recently suggested she may be preparing new material. By late August 2026, the brand launched a new advertising campaign featuring the singer modeling summer and winter 2026 collections. The imagery continues to use unconventional roadside settings, with the 38-year-old artist posing in black lace lingerie, sheer stockings, and Christian Louboutin high heels near various road signs. The inclusion of the “stop” sign has intensified fan speculation regarding the release of her long-awaited ninth studio album, frequently referred to as “R9.” Concurrently, reports indicate that Jay-Z-backed Marcy Pen Capital Partners is pursuing the 50% stake in Fenty Beauty owned by LVMH. The cosmetics brand, valued between $1 billion and $2 billion, saw net sales of roughly $450 million in 2024. LVMH has engaged Evercore to explore a sale, while Rihanna retains her half of the business.

## Timeline

### 2026-08-26: Rihanna stars in new Savage X Fenty lingerie campaign

Rihanna stars in a new Savage X Fenty lingerie campaign, posing near road signs. The imagery has sparked fan speculation regarding the release of her long-awaited ninth studio album.

5 sources. https://clstr.news/cluster/rihanna-promotes-new-savage-x-fenty-lingerie-collection

### 2026-08-03: Rihanna unveils new Savage X Fenty lingerie campaign as investors eye Fenty Beauty stake

Rihanna models a new Savage X Fenty lingerie campaign featuring luxury jewelry, as Jay‑Z‑backed investors consider buying LVMH’s half of her Fenty Beauty brand, valued at $1‑2 billion.

5 sources. https://clstr.news/cluster/rihanna-unveils-new-savage-x-fenty-lingerie-campaign-as-investors-eye-fenty-beauty-stake

### 2026-07-31: Rihanna's Savage X Fenty Campaign Features $123,500 Diamond Necklace

Rihanna’s new Savage X Fenty Instagram shoot shows her in lace lingerie with a $42,000 Fernando Jorge ring and a $123,500 The Back Vault diamond necklace, generating wide social‑media attention.

5 sources. https://clstr.news/cluster/rihannas-savage-x-fenty-campaign-features-123500-diamond-necklace

### 2026-07-25: Rihanna launches Savage X Fenty Luxe Lace lingerie collection

Rihanna unveiled the Luxe Lace lingerie line for Savage X Fenty, showcasing inclusive lace designs post‑pregnancy; the campaign sparked strong social‑media reaction and underscores her brand’s expansion.

5 sources. https://clstr.news/cluster/rihanna-launches-new-savage-x-fenty-lingerie-collection-after-world-cup-final

### 2026-07-22: Rihanna unveils see‑through pink lace micro‑dress in Savage x Fenty campaign

Rihanna models a pink, sheer lace micro‑dress in a pool‑themed Savage x Fenty campaign, sharing the photos on Instagram.

8 sources. https://clstr.news/cluster/rihanna-unveils-seethrough-pink-lace-microdress-in-savage-x-fenty-campaign

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Cite as: Rihanna Savage X Fenty campaign and Fenty Beauty sale. CLSTR, https://clstr.news/situations/rihanna-savage-x-fenty-campaign