# Ripple collegiate sports sponsorship expansion

> Live situation record from CLSTR: https://clstr.news/situations/ripple-collegiate-sports-sponsorship-expansion
> Updated: 2026-09-08T07:01:23.000Z. Sources: 8. Developments: 2.

Ripple has initiated a series of multi-year sponsorship agreements with US collegiate athletic programs to increase the mainstream visibility of the XRP brand.

Following an initial partnership with Kansas Athletics, which included branding on team uniforms and educational programs for students, Ripple expanded its presence by signing a marketing deal with the University of Florida. This agreement features the XRP logo at Ben Hill Griffin Stadium and on various digital platforms managed by Florida Athletics. 

In addition to brand exposure, these partnerships include commitments to fund technology and financial literacy programs for student-athletes and the broader university community, covering both traditional finance and digital assets.

## Timeline

### 2026-09-08: XRP gains mainstream exposure via Kansas Jayhawks sponsorship

XRP is gaining mainstream exposure through a multi-year sponsorship deal with Kansas Athletics, featuring branding on Jayhawks uniforms and potential expansion to Florida Athletics.

2 sources. https://clstr.news/cluster/xrp-gains-mainstream-exposure-via-kansas-jayhawks-sponsorship

### 2026-09-06: Ripple signs multi-year branding deal with University of Florida

Ripple has signed a multi-year deal with the University of Florida to feature the XRP logo at Ben Hill Griffin Stadium and support financial technology education for student-athletes.

6 sources. https://clstr.news/cluster/ripple-signs-multi-year-branding-deal-with-university-of-florida

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Cite as: Ripple collegiate sports sponsorship expansion. CLSTR, https://clstr.news/situations/ripple-collegiate-sports-sponsorship-expansion