# Rise of content creator Hải Sapa > Live situation record from CLSTR: https://clstr.news/situations/rise-of-content-creator-hi-sapa > Updated: 2026-08-21T23:20:00.000Z. Sources: 3. Developments: 2. Vũ Hoàng Hải, known as Hải Sapa, is a Vietnamese content creator who transitioned from a driver in the Northwest region to a major social media personality. His content focuses on the culture, cuisine, and daily life of provinces such as Lào Cai, Yên Bái, and Sơn La. He has amassed over 5.2 million followers on TikTok and 1.9 million subscribers on his YouTube channel, SAPA TV. In addition to digital content, Hải Sapa has expanded into business ventures, including the sale of regional specialties and the opening of a large-scale restaurant in Lào Cai city. By January 2025, he established the Sapa TV Group Joint Stock Company in Lào Cai province with a charter capital of 50 billion VND, focusing on travel services, accommodation, and agricultural wholesale. As of late August 2026, his residence in Lào Cai has become a point of significant social media interest. Large crowds and numerous TikTok livestreams have gathered near his home, resulting in a surge of online engagement and search queries related to his activities. ## Timeline ### 2026-08-21: Hải Sapa TV content creator draws massive social media attention Vietnamese content creator Hải Sapa TV, known for Northwest cultural videos, has seen a massive surge in social media interest and livestreaming activity at his residence in Lao Cai. 3 sources. https://clstr.news/cluster/hi-sapa-tv-content-creator-draws-massive-social-media-attention ### 2026-08-09: Hải Sapa: From Northwest driver to major content creator Vietnamese TikToker and YouTuber Hải Sapa has built a massive following by sharing Northwest highland culture and cuisine, subsequently expanding into large-scale restaurant and specialty food businesses. 4 sources. https://clstr.news/cluster/hi-sapa-from-northwest-driver-to-major-content-creator --- Cite as: Rise of content creator Hải Sapa. CLSTR, https://clstr.news/situations/rise-of-content-creator-hi-sapa