# Roblox platform engagement and content policy shifts > Live situation record from CLSTR: https://clstr.news/situations/roblox-platform-engagement-and-content-policy-shifts > Updated: 2026-08-25T09:29:00.000Z. Sources: 3. Developments: 2. The Roblox platform has experienced a rise in player engagement centered on virtual collecting and premium 3D content, exemplified by the release of the adventure title ‘Egg Hunt 2026: The Grand Eggspress’. Following this growth, the platform implemented new policy restrictions targeting games that utilize “reward-driven media feeds” within its Kids and Select categories. This regulatory shift was prompted by controversy surrounding the simulator ‘Steal an Egg’, which required players to watch continuous short-form video content to earn rewards. Critics described such mechanics as “dystopian”. The new policy prohibits the combination of media feeds—including autoplay or infinite scroll—with reward-based mechanics. Roblox has stated it is reviewing games for compliance, noting that non-compliant titles will be removed from specific categories unless redesigned. The policy excludes standard Rewarded Video Ads that require active user initiation. ## Timeline ### 2026-08-25: Roblox restricts games using reward-driven media feeds Roblox has introduced new restrictions on games featuring reward-driven media feeds, following the removal of the popular simulator Steal an Egg for its controversial video-watching mechanics. 3 sources. https://clstr.news/cluster/roblox-restricts-games-using-reward-driven-media-feeds ### 2026-08-14: Roblox sees growth in virtual collecting and premium 3D adventures Roblox players are increasingly driven by virtual collecting economies, while new premium titles like ‘Egg Hunt 2026’ showcase the platform's growing capacity for high-quality, story-driven 3D adventures. 2 sources. https://clstr.news/cluster/roblox-players-embrace-virtual-collecting-as-new-premium-titles-emerge --- Cite as: Roblox platform engagement and content policy shifts. CLSTR, https://clstr.news/situations/roblox-platform-engagement-and-content-policy-shifts