# Rockhampton Brahman Week bull sale

> Situation record from CLSTR: https://clstr.news/situations/rockhampton-brahman-week-bull-sale
> Updated: 2026-10-07T03:00:00.000Z. Sources: 2. Developments: 2.

The Rockhampton Brahman Week bull sale at Gracemere began with 735 bulls catalogued for a three-day event. On the first day, 245 bulls were sold with a vendor average of $12,877, a figure trending above the previous year’s overall average of $11,540.

The event concluded with a total gross of $9,714,468 from 708 bulls sold, an increase from the $8.22 million gross recorded the previous year. The sale achieved a 98% clearance rate overall, while the grey bull category reached a 99% clearance rate with a gross of $5,442,000. A red Brahman bull, My Ee C Gilgai, sold for $200,000, matching the sale record for red Brahmans.

This year’s sale featured a new digital integration using QR codes in the catalogue. These codes linked to the BreedLOGIC platform, managed by the Agricultural Business Research Institute (ABRI), to provide instant access to animal data, pedigrees, and Estimated Breeding Values (EBVs). Industry feedback regarding this innovation was mixed.

## Timeline

### 2026-10-07: Rockhampton Brahman Week concludes with $9.7 million gross

Rockhampton Brahman Week concluded with a $9.7 million gross, highlighted by a record-equaling $200,000 red Brahman bull sale and the introduction of QR codes for digital livestock data access.

2 sources. https://clstr.news/cluster/rockhampton-brahman-week-concludes-with-97-million-gross

### 2026-10-04: Rockhampton Brahman Week bull sale begins at Gracemere

The Rockhampton Brahman Week bull sale has begun at Gracemere, with day one averages reaching $12,877, outpacing last year's performance.

2 sources. https://clstr.news/cluster/rockhampton-brahman-week-bull-sale-begins-at-gracemere

---
Cite as: Rockhampton Brahman Week bull sale. CLSTR, https://clstr.news/situations/rockhampton-brahman-week-bull-sale