# Rodeo Saltillo 2026 and regional economic impact > Live situation record from CLSTR: https://clstr.news/situations/rodeo-saltillo-2026-event > Updated: 2026-10-18T15:36:26.000Z. Sources: 9. Developments: 2. Preparations for Rodeo Saltillo 2026 began with the release of an official theme song by Manuel Covarrubias, promoted by Coahuila Governor Manolo Jiménez Salinas to celebrate northern Mexican identity. The event took place from October 15 to 18 at the new Expo Coahuila facilities. Following the conclusion of the four-day event, officials reported record-breaking results, including 125,000 visitors and a 95 percent hotel occupancy rate. The festivities, which included rodeo competitions, musical shows, and livestock exhibitions, generated an economic impact exceeding 100 million pesos. The event also coincided with the National Livestock Convention, marking the debut of the Expo Coahuila venue, which received an investment of over 270 million pesos. Building on this momentum, Saltillo is set to host the CANACINTRA National Convention, attracting industrial leaders from across Mexico. During the rodeo festival, the brand Ram also utilized the platform to launch the Ram 1500 SRT TRX 2027 in Mexico, highlighting the region’s connection to automotive manufacturing. ## Timeline ### 2026-10-18: Saltillo sees economic boost from Rodeo 2026 and upcoming CANACINTRA convention Saltillo reports high economic impact following Rodeo Saltillo 2026, which drew 125,000 visitors, and prepares to host the CANACINTRA National Convention at the new Expo Coahuila venue. 6 sources. https://clstr.news/cluster/rodeo-saltillo-2026-draws-125000-visitors-and-record-revenue ### 2026-09-27: Rodeo Saltillo 2026 announces official theme song Rodeo Saltillo 2026 has unveiled its official theme song by Manuel Covarrubias. The four-day event in Coahuila is expected to draw up to 100,000 visitors this October. 6 sources. https://clstr.news/cluster/rodeo-saltillo-2026-announces-official-theme-song --- Cite as: Rodeo Saltillo 2026 and regional economic impact. CLSTR, https://clstr.news/situations/rodeo-saltillo-2026-event