# Roku OLED television market entry

> Live situation record from CLSTR: https://clstr.news/situations/roku-oled-television-market-entry
> Updated: 2026-09-25T18:18:57.000Z. Sources: 13. Developments: 2.

Roku has expanded its hardware offerings by entering the OLED television market with two new lines: the Pro Series OLED and the premium Pro Series LX OLED. The standard Pro Series, available in 55-inch and 65-inch sizes, features 4K resolution, 120Hz panels, and gaming-centric technologies like AMD FreeSync Premium. The higher-end LX series, scheduled for an October launch, is expected to offer increased brightness, a 144Hz refresh rate, and an anti-reflective filter.

Following the initial announcement, Roku introduced significant promotional discounts for its Pro Series OLED models through Amazon. Using specific codes, customers can reduce the price of the 55-inch model to $699 and the 65-inch model to $799.

## Timeline

### 2026-09-25: Roku offers significant discounts on first OLED TV series

Roku is offering major discounts on its new Pro Series OLED TVs via Amazon, with 55-inch models starting at $699 and 65-inch models at $799 using promotional codes.

2 sources. https://clstr.news/cluster/roku-offers-significant-discounts-on-first-oled-tv-series

### 2026-09-01: Roku enters OLED TV market with new Pro Series models

Roku is entering the OLED TV market with two new series: the Pro Series OLED starting at $999 and the premium Pro Series LX OLED starting at $1,299, available exclusively via Amazon.

12 sources. https://clstr.news/cluster/roku-launches-new-pro-series-oled-televisions

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Cite as: Roku OLED television market entry. CLSTR, https://clstr.news/situations/roku-oled-television-market-entry