# Roku platform and streaming market growth

> Live situation record from CLSTR: https://clstr.news/situations/roku-platform-and-streaming-market-growth
> Updated: 2026-09-09T22:12:08.000Z. Sources: 2. Developments: 2.

Roku has expanded its platform features and hardware offerings, introducing interface updates such as personalized sports highlights and short-form content sections. While the company’s hardware division reported a loss of $80.4 million in fiscal year 2024, its platform and advertising business generated approximately $1.89 billion in gross profit.

By mid-2026, The Roku Channel emerged as the fourth most-watched streaming service in the United States when excluding YouTube. The service has seen significant growth through original and licensed programming. In August 2026, The Roku Channel led entertainment streaming apps in Dollar Media Placement Value ($MPV) at $199.9 million, surpassing Prime Video and Tubi.

## Timeline

### 2026-09-09: The Roku Channel rises to fourth largest U.S. streaming service

The Roku Channel has become the fourth largest U.S. streaming service excluding YouTube and led August 2026 charts in media placement value, according to Nielsen and Looper Insights.

2 sources. https://clstr.news/cluster/the-roku-channel-rises-to-fourth-largest-us-streaming-service

### 2026-08-16: Roku expands interface features as specialty streaming services grow

Roku is focusing on advertising and interface updates as specialty streaming services see 14% growth, outpacing premium subscription video platforms.

3 sources. https://clstr.news/cluster/roku-expands-interface-features-as-specialty-streaming-services-grow

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Cite as: Roku platform and streaming market growth. CLSTR, https://clstr.news/situations/roku-platform-and-streaming-market-growth