# Romania tourism promotion and structural development > Live situation record from CLSTR: https://clstr.news/situations/romania-tourism-promotion-and-structural-development > Updated: 2026-09-10T08:30:00.000Z. Sources: 2. Developments: 2. Romania has initiated efforts to enhance its international profile and internal tourism coordination. In August 2026, the country launched a cultural tourism campaign at the BBC Proms festival. Supported by the Ministry of Economy, Digitalization, Entrepreneurship, and Tourism and the Romanian Cultural Institute, the initiative included a ‘Discover Romania’ feature in the official festival brochure to promote the nation’s heritage and locations to an international audience. By September 2026, the focus shifted toward structural reforms. The interim Minister of Economy, Digitalization, Entrepreneurship, and Tourism, Irineu Darău, proposed the creation of a national Destination Management Organization (DMO) to unify fragmented promotional efforts. The government aims to develop a solution with industry stakeholders by the end of 2026, with plans for the DMO to become operational in 2027. Concurrently, local-level initiatives have emerged, such as the establishment of ‘Visit Pitești,’ a city-specific DMO focused on nature, technology, and sports. ## Timeline ### 2026-09-10: Romania plans national Destination Management Organization to unify tourism Romania is planning a national Destination Management Organization to unify tourism promotion, while the city of Pitești has launched its own local DMO, Visit Pitești, to boost regional tourism. 2 sources. https://clstr.news/cluster/romania-plans-national-destination-management-organization-to-unify-tourism ### 2026-08-16: Romania debuts tourism promotion at BBC Proms Romania is debuting a tourism campaign at the 2026 BBC Proms, featuring a ‘Discover Romania’ section in the festival’s official brochure to promote the nation's culture and heritage. 2 sources. https://clstr.news/cluster/romania-debuts-tourism-promotion-at-bbc-proms --- Cite as: Romania tourism promotion and structural development. CLSTR, https://clstr.news/situations/romania-tourism-promotion-and-structural-development