# Rossmann cosmetics assortment expansion

> Live situation record from CLSTR: https://clstr.news/situations/rossmann-cosmetics-assortment-expansion
> Updated: 2026-10-26T20:23:35.000Z. Sources: 3. Developments: 2.

German drugstore retailer Rossmann is expanding its beauty and skincare offerings through international brand partnerships and private label developments.

The retailer has introduced the Australian cosmetics brand MCoBeauty to its inventory. The brand, which includes approximately 189 products such as foundations and concealers, is available online and is being rolled out to more than 1,300 Rossmann stores. 

In addition to the Australian partnership, Rossmann is expanding its private label, Isana, with a new line of Korean-inspired skincare manufactured in South Korea. This line includes cleansers, serums, and sun protection intended to make Korean skincare routines more accessible to budget-conscious consumers.

## Timeline

### 2026-10-26: Rossmann introduces Australian cosmetics brand MCoBeauty to Germany

Australian cosmetics brand MCoBeauty is launching in Germany exclusively through Rossmann, starting online and expanding to over 1,300 stores by September.

2 sources. https://clstr.news/cluster/rossmann-introduces-australian-cosmetics-brand-mcobeauty-to-germany

### 2026-10-24: Rossmann expands beauty assortment with international brands

German drugstore Rossmann is expanding its beauty range by introducing the Australian brand MCoBeauty and launching a Korean-inspired skincare line under its Isana private label.

2 sources. https://clstr.news/cluster/rossmann-expands-beauty-assortment-with-international-brands

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Cite as: Rossmann cosmetics assortment expansion. CLSTR, https://clstr.news/situations/rossmann-cosmetics-assortment-expansion