# Running and fitness event expansion in Brazil

> Live situation record from CLSTR: https://clstr.news/situations/running-and-fitness-event-expansion-in-brazil
> Updated: 2026-09-09T15:02:42.000Z. Sources: 10. Developments: 2.

Brazil is seeing a series of street running and fitness initiatives focused on community engagement and wellness.

In mid-September, several regional events were scheduled, including the Circuito da Longevidade Bradesco Seguros in Porto Alegre, the inaugural Casapark + Farmacotécnica Run in Brasília, and the Spring stage of the Circuito das Estações in Curitiba.

Following these regional events, new initiatives have emerged targeting corporate wellness and brand-led training. Wellhub announced its ‘Running Hour’ event, with stages planned for São Paulo and Rio de Janeiro in November to encourage physical activity after work. Simultaneously, the adidas Runners group has introduced free training sessions in São Paulo featuring team challenges and loyalty program incentives.

## Timeline

### 2026-09-09: Running events expand in Brazil with Wellhub and adidas initiatives

Wellhub is launching its first street running event, Running Hour, in São Paulo and Rio de Janeiro, while adidas Runners continues to host community training sessions in São Paulo.

5 sources. https://clstr.news/cluster/running-events-expand-in-brazil-with-wellhub-and-adidas-initiatives

### 2026-09-08: Brazil hosts multiple street running events in September

Multiple running events are scheduled across Brazil for September 13, including races in Porto Alegre, Brasília, and Curitiba focusing on health and wellness.

5 sources. https://clstr.news/cluster/brazil-hosts-multiple-street-running-events-in-september

---
Cite as: Running and fitness event expansion in Brazil. CLSTR, https://clstr.news/situations/running-and-fitness-event-expansion-in-brazil