# Sabeco and Vietnam Football Federation partnership

> Live situation record from CLSTR: https://clstr.news/situations/sabeco-and-vietnam-football-federation-partnership
> Updated: 2026-08-24T11:28:07.000Z. Sources: 2. Developments: 2.

The Saigon Beer – Alcohol – Beverage Company (Sabeco) and the Vietnam Football Federation (VFF) have extended their strategic partnership through 2029. Under this agreement, Sabeco’s Bia Saigon brand will serve as the exclusive beer partner for Vietnam’s men’s, women’s, and U23 national football teams in both domestic and international competitions.

This extension of the partnership, which originally began in 2022, is intended to provide resources for the development of Vietnamese football and foster connection between players and fans. Sabeco CEO Lester Tan Teck Chuan noted that football possesses a “special power to connect millions of people with pride and resilience.”

## Timeline

### 2026-08-24: Vietnamese football announces new V. League 1 branding and major sponsorships

Vietnam's V. League 1 announces a new brand identity and LPBank as main sponsor for 2026/2027, while SABECO secures exclusive beer partnership with national football teams through 2029.

2 sources. https://clstr.news/cluster/vietnamese-football-announces-new-v-league-1-branding-and-major-sponsorships

### 2026-07-31: Sabeco and Vietnam Football Federation Extend Strategic Partnership through 2029

Sabeco and the Vietnam Football Federation renewed a strategic partnership until 2029, keeping Bia Saigon as the exclusive beer sponsor for all national teams and pledging deeper support for Vietnamese football

3 sources. https://clstr.news/cluster/sabeco-and-vietnam-football-federation-extend-strategic-partnership-through-2029

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Cite as: Sabeco and Vietnam Football Federation partnership. CLSTR, https://clstr.news/situations/sabeco-and-vietnam-football-federation-partnership