# Saham Bank digital and private banking expansion

> Live situation record from CLSTR: https://clstr.news/situations/saham-bank-digital-and-private-banking-expansion
> Updated: 2026-10-22T11:16:00.000Z. Sources: 8. Developments: 2.

Saham Bank has undertaken significant digital and service expansions. Initially, the bank launched a redesigned mobile application for its general customer base on Android and iOS, featuring enhanced autonomy for individual and corporate clients. This update included the introduction of LiA, an artificial intelligence-based assistant using natural language processing to guide users through services.

Building on its digital transformation, the bank subsequently introduced a new Private Banking & Family Office division. This service model targets high-net-worth individuals and families, focusing on wealth management, asset structuring, and inheritance planning. To support this new division, the bank launched a dedicated mobile application that includes a wealth dashboard, integrated online stock market access, and an AI-powered assistant.

## Timeline

### 2026-10-22: Saham Bank launches new Private Banking and Family Office division

Saham Bank has launched a new Private Banking & Family Office division in Morocco, offering personalized wealth management, specialized investment expertise, and a new AI-integrated mobile application.

6 sources. https://clstr.news/cluster/saham-bank-launches-new-private-banking-and-family-office-division

### 2026-10-09: Saham Bank launches redesigned mobile app with AI assistant

Saham Bank has rolled out a redesigned mobile app featuring an AI assistant named LiA, enhanced card management tools, and improved interfaces for professional and corporate clients.

3 sources. https://clstr.news/cluster/saham-bank-launches-redesigned-mobile-app-with-ai-assistant

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Cite as: Saham Bank digital and private banking expansion. CLSTR, https://clstr.news/situations/saham-bank-digital-and-private-banking-expansion