# Saif Ali Khan viral marketing trends

> Developing situation record from CLSTR: https://clstr.news/situations/saif-ali-khan-viral-marketing-trends
> Updated: 2026-10-28T05:41:54.000Z. Sources: 6. Developments: 2.

Actor Saif Ali Khan has leveraged a viral moment from the television show Kaun Banega Crorepati into multiple commercial opportunities. The trend began after Khan reacted with intense enthusiasm to winning a two-year supply of ghee as a prize.

Following the social media popularity of this reaction, Khan entered a brand partnership with Gowardhan Ghee, which included an advertisement and a comedic Instagram Live session. Subsequently, the food delivery platform Zomato launched marketing campaigns featuring the actor. These campaigns utilized wordplay related to his viral interest in ghee and included a Diwali themed advertisement focused on festive gifting.

## Timeline

### 2026-10-28: Zomato launches marketing campaigns featuring Saif Ali Khan

Zomato has released new marketing campaigns featuring actor Saif Ali Khan, using puns about his viral ghee obsession and a Diwali-themed film about festive gifting.

2 sources. https://clstr.news/cluster/zomato-launches-marketing-campaigns-featuring-saif-ali-khan

### 2026-10-22: Saif Ali Khan turns viral ghee prize moment into brand partnership

Saif Ali Khan has leveraged his viral reaction to winning a two-year supply of ghee on Kaun Banega Crorepati into a new advertisement deal with Gowardhan Ghee.

4 sources. https://clstr.news/cluster/saif-ali-khan-turns-viral-ghee-prize-moment-into-brand-partnership

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Cite as: Saif Ali Khan viral marketing trends. CLSTR, https://clstr.news/situations/saif-ali-khan-viral-marketing-trends