# Salomon brand expansion into fashion

> Live situation record from CLSTR: https://clstr.news/situations/salomon-brand-expansion-into-fashion
> Updated: 2026-09-11T04:00:00.000Z. Sources: 2. Developments: 3.

In August 2026, Kith and Salomon announced the launch of the XT-Evo sneaker, a new silhouette featuring engineered mesh and a Quicklace system. This collaboration marked the first time the two brands partnered to debut a brand-new model rather than a re-colored version of an existing one.

By September 2026, Salomon had established itself as a major footwear trend for the autumn season. The brand transitioned from its traditional focus on outdoor and trekking equipment to a prominent role in global fashion and street style, bolstered by celebrity endorsements and collaborations with luxury fashion houses. 

Specifically, the brand’s sneakers have become a staple in street style through endorsements from celebrities such as Bella Hadid, Hailey Bieber, and Rihanna. High-fashion positioning has been further solidified through collaborations with designers like Sandy Liang and luxury labels such as Maison Margiela. This shift reflects a broader fashion trend toward combining luxury aesthetics with functional outdoor gear.

## Timeline

### 2026-09-11: Fashion trends highlight H&M luxury aesthetics and Salomon sneakers

Fashion trends for 2026 highlight H&M's affordable luxury-style bouclé dresses and the rise of French brand Salomon sneakers in mainstream street style.

2 sources. https://clstr.news/cluster/fashion-trends-highlight-hm-luxury-aesthetics-and-salomon-sneakers

### 2026-09-02: Salomon emerges as a major footwear trend for autumn 2026

French outdoor brand Salomon has become a major fashion trend, with its sneakers embraced by celebrities and luxury fashion collaborators.

2 sources. https://clstr.news/cluster/salomon-emerges-as-a-major-footwear-trend-for-autumn-2026

### 2026-08-03: Kith and Salomon launch XT-Evo sneaker on Aug 7 2026

Kith and Salomon debut the XT‑Evo sneaker on 7 Aug 2026, offering two colourways and a new upper design, sold via Kith’s app, website and select stores.

2 sources. https://clstr.news/cluster/kith-and-salomon-launch-xt-evo-sneaker-on-aug-7-2026

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Cite as: Salomon brand expansion into fashion. CLSTR, https://clstr.news/situations/salomon-brand-expansion-into-fashion