# Salvador tourism and convention growth

> Developing situation record from CLSTR: https://clstr.news/situations/salvador-tourism-and-convention-growth
> Updated: 2026-10-27T19:17:30.000Z. Sources: 5. Developments: 2.

Salvador has received international recognition as a premier travel destination, being named by National Geographic as one of the 25 best places to visit in 2027. The city was highlighted for its Afro-Brazilian culture, gastronomy, and historical heritage, with its upcoming role as a host for the 2027 FIFA Women's World Cup expected to further enhance its global profile.

In the convention sector, the Visit Salvador Destination agency has secured three major national congresses scheduled between 2027 and 2030, which are projected to attract approximately 10,800 participants. 

Domestic interest in the city remains high, with Salvador ranking as the second most searched Brazilian destination for the 2026 year-end holiday period according to a report by KAYAK, trailing only Recife.

## Timeline

### 2026-10-27: Salvador ranks as second most searched Brazilian destination for year-end holidays

Salvador is Brazil's second most searched destination for the 2026 year-end holidays, trailing only Recife in popularity according to KAYAK data.

3 sources. https://clstr.news/cluster/salvador-ranks-as-second-most-searched-brazilian-destination-for-year-end-holidays

### 2026-10-25: Salvador recognized as top travel destination and convention hub

Salvador has been named by National Geographic as a top 2027 travel destination and has secured several major national congresses to boost its tourism and convention sectors.

3 sources. https://clstr.news/cluster/salvador-recognized-as-top-travel-destination-and-convention-hub

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Cite as: Salvador tourism and convention growth. CLSTR, https://clstr.news/situations/salvador-tourism-and-convention-growth