# Samsung Group AI integration and organizational strategy > Live situation record from CLSTR: https://clstr.news/situations/samsung-group-ai-integration-and-organizational-strategy > Updated: 2026-09-09T02:43:11.000Z. Sources: 23. Developments: 6. Samsung is accelerating its ‘AI Grand Transformation’ through deep organizational restructuring, strategic talent acquisition, and hardware development. To centralize AI operations, the group has established Chief AI Officer (CAIO) roles at several subsidiaries. Samsung Display appointed Vice President Noh Chul-rae to lead the AX Research Institute, while Samsung Electro-Mechanics named Vice President Jang Woo-seok to oversee AI-driven process automation. Within Samsung Electronics, the AX team has been upgraded to the AX/PI (Process Innovation) Center, with ‘AX competency enhancement’ now carrying significantly more weight in executive performance evaluations. In the semiconductor sector, the Device Solutions (DS) division is recruiting specialists to integrate ‘Agentic AI’ and digital twins across the value chain. Key hires include deep learning expert Han Bo-hyung, focusing on vision AI for wafer analysis, and data engineering expert Han Tae-rin, who is tasked with constructing ‘AI Ready Data.’ Additionally, the System LSI division continues to use Anthropic’s Claude Code to expedite tasks like verifying System-on-Chip connections, though engineers maintain human oversight to manage technical errors. On the hardware front, Samsung is developing ‘Gaia,’ a 4nm AI accelerator featuring a high-performance Neural Processing Unit (NPU) for on-device Large Language Models. Furthermore, Samsung has partnered with Arm to develop next-generation AI system-on-chips using a 2nm Gate-All-Around (GAA) manufacturing process, aiming to enhance on-device AI performance for smartphones and terminal devices. This collaboration seeks to reduce cloud dependency and latency, with industry speculation suggesting OpenAI could potentially become an end customer for these advanced chips. Expanding its hardware capabilities, Samsung Electro-Mechanics recently showcased advanced semiconductor packaging and substrate technologies for AI accelerators at KPCA SHOW 2026. These include 2.5D and 2.1D package substrates, as well as glass substrates. The company is currently operating a glass substrate pilot line with plans for full-scale production by 2028. ## Timeline ### 2026-09-09: Samsung and LG showcase next-generation AI semiconductor substrates South Korean firms Samsung Electro-Mechanics, LG Innotek, and Famtech unveiled next-generation AI-focused semiconductor substrates and packaging equipment at KPCA SHOW 2026. 2 sources. https://clstr.news/cluster/samsung-and-lg-showcase-next-generation-ai-semiconductor-substrates ### 2026-09-05: AI chip competition intensifies as OpenAI and Samsung challenge Nvidia Custom AI chip developments from OpenAI, Samsung, and MediaTek are challenging Nvidia’s market dominance as the industry shifts toward specialized ASICs and on-device AI processing. 10 sources. https://clstr.news/cluster/arm-and-samsung-partner-on-2nm-ai-chip-project ### 2026-08-14: Samsung Electronics expands AI semiconductor R&D and develops Gaia PC chip Samsung Electronics is bolstering its semiconductor AI capabilities by hiring top experts and developing ‘Gaia,’ a 4nm AI accelerator chip for PCs and edge AI applications, aiming for mass production next year. 5 sources. https://clstr.news/cluster/samsung-electronics-expands-ai-semiconductor-rd-and-develops-gaia-pc-chip ### 2026-08-14: Samsung Electronics recruits AI experts to accelerate semiconductor transformation Samsung Electronics is accelerating its semiconductor AI transformation by hiring deep learning expert Han Bo-hyung and data engineering specialist Han Tae-rin to optimize R&D and manufacturing. 2 sources. https://clstr.news/cluster/samsung-electronics-recruits-ai-experts-to-accelerate-semiconductor-transformation ### 2026-08-13: Samsung Group establishes Chief AI Officer roles to accelerate AI transformation Samsung Group is establishing Chief AI Officer (CAIO) roles at subsidiaries like Samsung Display and Samsung Electro-Mechanics to accelerate its group-wide AI transformation strategy. 2 sources. https://clstr.news/cluster/samsung-group-establishes-caio-roles-to-accelerate-ai-transformation ### 2026-08-11: Samsung utilizes Anthropic AI for chips and develops humanoid robots Samsung is utilizing Anthropic’s Claude AI to accelerate semiconductor development and is reportedly developing an internal humanoid robot project using proprietary motor technologies. 6 sources. https://clstr.news/cluster/samsung-utilizes-anthropic-ai-for-chips-and-develops-humanoid-robots --- Cite as: Samsung Group AI integration and organizational strategy. CLSTR, https://clstr.news/situations/samsung-group-ai-integration-and-organizational-strategy