# Global TV & Monitor Competition: Samsung and LG Rivalry > Live situation record from CLSTR: https://clstr.news/situations/samsung-market-leadership-in-tv-and-smartphones > Updated: 2026-09-06T18:08:00.000Z. Sources: 50. Developments: 15. Samsung and LG continue to battle for dominance in the global TV and monitor markets, specifically within the premium OLED segments. Samsung maintained its position as the world's top TV supplier in Q1 2026, capturing 31.3% of global sales and a 53.4% share of the premium segment. In the monitor market, Samsung Display aims to secure approximately 48% of the mid-to-large OLED monitor segment by late 2026. LG remains a leader in OLED shipments and is working to double its large-format OLED monitor market share to 20% by year-end. Throughout August and early September 2026, LG implemented aggressive pricing strategies via a “Back to School” sale and various retailer promotions in the U.S. and Europe. In the U.S., significant discounts were applied to the 2026 C6 OLED evo AI 4K Smart TV lineup, with the 65-inch model seeing a $900 reduction at retailers like Best Buy. The 77-inch LG OLED evo M Series also saw discounts of up to $2,700. The 55-inch LG G5 Gallery Series 4K OLED TV, which utilizes Primary RGB Tandem technology, was noted at a reduced price of $1,199.96, down from a typical $2,500 retail price. In Italy, the 48-inch LG OLED AI B5 reached a historic low of 595€ on Amazon. Additionally, the LG OLED evo AI C5 42-inch Smart TV saw a price reduction in outlet sections from 1,399€ to 743€. LG’s promotional efforts also included a 10% refund on certain purchases through late August, free professional wall mounting, and various discounts on monitors and soundbar bundles. By early September 2026, further significant discounting was observed on Amazon in Italy. An 83-inch LG OLED 4K Smart TV (model LG OLED83C66LB) from the 2026 series was listed with a 43% discount. ## Timeline ### 2026-09-06: Amazon consumer guides and LG OLED TV discount Guides for identifying real Amazon discounts via price tracking highlight a 43% discount on an 83-inch LG OLED 4K Smart TV. 2 sources. https://clstr.news/cluster/amazon-consumer-guides-and-lg-oled-tv-discount ### 2026-09-02: LG OLED Smart TV and display technology selection guide Recent consumer tech insights cover significant discounts on LG OLED evo AI C5 Smart TVs and advice on selecting displays based on panel technology, brightness, and gaming features. 2 sources. https://clstr.news/cluster/lg-oled-smart-tv-and-display-technology-selection-guide ### 2026-08-25: LG OLED TVs see significant price discounts on Amazon LG OLED TVs are seeing major discounts on Amazon, including the 48-inch B5 model at a historic low and the premium 55-inch G5 Gallery Series at over 50% off. 6 sources. https://clstr.news/cluster/lg-oled-tvs-see-significant-price-discounts-on-amazon ### 2026-08-11: LG announces Back to School sale with major discounts on OLED TVs LG is hosting a Back to School sale with major discounts on monitors and TVs, including up to $2,700 off select OLED models and gift card offers on certain B6 series TVs. 2 sources. https://clstr.news/cluster/lg-announces-back-to-school-sale-with-major-discounts-on-oled-tvs ### 2026-08-08: LG offers up to $900 off 2026 C6 OLED TV lineup LG is offering major discounts on its 2026 C6 OLED evo AI 4K Smart TVs, with savings of up to $900 available at retailers like Best Buy and directly through LG.com. 2 sources. https://clstr.news/cluster/lg-offers-up-to-900-off-2026-c6-oled-tv-lineup ### 2026-07-23: Samsung Display aims for 48% OLED monitor share with new tandem‑OLED panels Samsung Display targets up to 48% of the mid‑large OLED monitor market by Q3 2026, aided by a new 8.6‑generation line and tandem‑OLED panels meeting VESA True Black 1400, while LG Display seeks to double its OS 5 sources. https://clstr.news/cluster/samsung-display-aims-for-48-oled-monitor-share-with-new-tandemoled-panels ### 2026-07-23: LG C-series OLED TVs get deep discount and C6H model reviewed Best Buy slashes the LG C5 OLED TV price to $1,399, while the newer C6H model adds brighter panel and AI enhancements but remains an incremental upgrade. 2 sources. https://clstr.news/cluster/lg-c-series-oled-tvs-get-deep-discount-and-c6h-model-reviewed ### 2026-07-17: LG Electronics launches 6K UltraFine monitor for professionals in Brazil LG Electronics introduced the 32U990A-S UltraFine 6K monitor in Brazil, targeting video, photo and design professionals with high resolution, colour accuracy and Thunderbolt connectivity. 3 sources. https://clstr.news/cluster/lg-electronics-launches-6k-ultrafine-monitor-for-professionals-in-brazil ### 2026-07-15: LG dominates U.S. TV rankings for picture quality and fast‑moving sports content LG leads U.S. TV consumer rankings for picture quality, motion handling and OLED performance, matching expert advice on features important for sports viewing. 3 sources. https://clstr.news/cluster/lg-dominates-us-tv-rankings-for-picture-quality-and-fastmoving-sports-content ### 2026-07-14: Smart TV promotions drive discounts across Brazil, Portugal and Mexico Retailers in Brazil, Portugal and Mexico slash prices on smart TVs and monitors, with discounts up to 28% on models from LG, Samsung, Hisense, Philco, BenQ and AIWA. 9 sources. https://clstr.news/cluster/lg-qned70-and-hisense-55inch-smart-tvs-discounted-in-brazil-and-portugal ### 2026-07-08: Samsung OLED TVs and MSI OLED Gaming Monitor Feature Top Deals in Germany Samsung’s latest German OLED TV range and MSI’s top‑rated OLED gaming monitor offer high brightness, QD‑OLED panels and advanced gaming features, with notable deals and specs highlighted. 3 sources. https://clstr.news/cluster/samsung-oled-tvs-and-msi-oled-gaming-monitor-feature-top-deals-in-germany ### 2026-07-02: LG and Samsung roll out new premium TVs in Brazil LG unveiled its OLED B6 55‑ and 65‑inch TVs with higher brightness and gamer features, while Samsung promoted its Vision AI NEO QLED 4K models in Brazil. 6 sources. https://clstr.news/cluster/lg-and-samsung-roll-out-new-premium-tvs-in-brazil ### 2026-06-30: LG Electronics retains global lead in OLED TV market as Samsung promotions boost sales in Brazil and Mexico LG stays top OLED TV maker globally; Samsung offers discounted 50‑inch Crystal UHD in Mexico and promotes 2025 Neo QLED models in Brazil. 6 sources. https://clstr.news/cluster/lg-electronics-retains-global-lead-in-oled-tv-market-as-samsung-promotions-boost-sales-in-brazil-and ### 2026-06-05: Samsung leads smartphone and TV markets in Q1 2026 Samsung kept its lead in Latin American smartphone shipments and topped global TV sales in Q1 2026, with strong premium and OLED performance. 2 sources. https://clstr.news/cluster/samsung-leads-smartphone-and-tv-markets-in-q1-2026 ### 2026-06-04: Samsung leads global TV market as it rolls out World Cup‑themed 20‑Star campaign Samsung held 31.3% of global TV sales in Q1 2026 and launched a World Cup‑linked 20‑Star campaign marking 20 years as the market leader. 2 sources. https://clstr.news/cluster/samsung-leads-global-tv-market-as-it-rolls-out-world-cupthemed-20star-campaign --- Cite as: Global TV & Monitor Competition: Samsung and LG Rivalry. CLSTR, https://clstr.news/situations/samsung-market-leadership-in-tv-and-smartphones