# San-X Rilakkuma and Sumikkogurashi retail expansions

> Live situation record from CLSTR: https://clstr.news/situations/san-x-rilakkuma-and-sumikkogurashi-retail-expansions
> Updated: 2026-09-28T09:12:53.000Z. Sources: 3. Developments: 2.

San-X is expanding its Rilakkuma and Sumikkogurashi retail presence through new collections and store relaunches in Asia.

In South Korea, San-X is launching a Korea-exclusive merchandise collection inspired by traditional culture, such as Hanbok. The limited-edition line, featuring plushies and lifestyle goods, is scheduled for release on September 22, 2026, at retail locations in Hongdae and Jamsil, Seoul.

In Japan, Kiddyland and San-X will relaunch the Rilakkuma Store and Sumikko Gurashi Shop as a combined entity at Tokyo Station Ichibangai on October 20, 2026. The reopening will feature promotional charms and new plushies commemorating the characters' roles as Chiyoda City Tourism Ambassadors.

## Timeline

### 2026-09-28: Rilakkuma and Sumikko Gurashi shop to relaunch at Tokyo Station

Kiddyland and San-X will relaunch a combined Rilakkuma and Sumikko Gurashi shop at Tokyo Station on October 20, 2026, featuring exclusive charms and limited-edition plushies.

2 sources. https://clstr.news/cluster/rilakkuma-and-sumikko-gurashi-shop-to-relaunch-at-tokyo-station

### 2026-09-18: Rilakkuma and Sumikkogurashi to launch Korea-exclusive collection

San-X will release a limited-edition Rilakkuma and Sumikkogurashi collection inspired by traditional Korean culture in Seoul on September 22, 2026.

2 sources. https://clstr.news/cluster/rilakkuma-and-sumikkogurashi-to-launch-korea-exclusive-collection

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Cite as: San-X Rilakkuma and Sumikkogurashi retail expansions. CLSTR, https://clstr.news/situations/san-x-rilakkuma-and-sumikkogurashi-retail-expansions