# Sanrio character commercial collaborations

> Live situation record from CLSTR: https://clstr.news/situations/sanrio-character-commercial-collaborations
> Updated: 2026-10-13T04:08:41.000Z. Sources: 5. Developments: 2.

Sanrio characters are being featured in various commercial collaborations during late 2026.

In late September, Takara Tomy Arts announced a capsule toy collection titled ‘Puniruns x Sanrio Characters Pukkuri Clear Gacha Mascot’. The collection, scheduled for release the week of September 28, 2026, includes five translucent designs featuring Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and Kuromi.

Following this, the apparel brand AS KNOW AS plus announced a collaboration involving Sanrio Character Wzip sweat hoodies. Set for release on October 16, 2026, the collection includes designs for Hello Kitty, Pompompurin, Cinnamoroll, and Kuromi. The apparel launch follows the 2026 Sanrio Character Grand Prix, in which Pompompurin secured first place.

## Claims

- AS KNOW AS plus will release a collaboration line of Sanrio Characters Wzip sweat hoodies. (corroborated by 3 sources)
- The hoodie collection features Hello Kitty, Pompompurin, Cinnamoroll, and Kuromi. (corroborated by 3 sources)
- The hoodies are priced at 5,390 yen including tax. (corroborated by 3 sources)
- The products are scheduled for release on October 16, 2026, at 18:00. (corroborated by 3 sources)
- The hoodies will be sold via ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus physical stores. (corroborated by 3 sources)
- Pompompurin won first place in the 2026 Sanrio Character Grand Prix with over 7 million votes. (corroborated by 2 sources)

## Timeline

### 2026-10-13: Sanrio Characters collaboration hoodies to launch via AS KNOW AS plus

AS KNOW AS plus will release a Sanrio Characters hoodie collection featuring Hello Kitty, Pompompurin, Cinnamoroll, and Kuromi on October 16, 2026.

3 sources. https://clstr.news/cluster/sanrio-characters-collaboration-hoodies-to-launch-via-as-know-as-plus

### 2026-09-29: Sanrio and Puniruns to collaborate on new capsule toy collection

Takara Tomy Arts will release a Puniruns and Sanrio character collaboration capsule toy collection in late September 2026, featuring five translucent mascot designs.

2 sources. https://clstr.news/cluster/sanrio-and-puniruns-to-collaborate-on-new-capsule-toy-collection

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Cite as: Sanrio character commercial collaborations. CLSTR, https://clstr.news/situations/sanrio-character-commercial-collaborations