# Sanrio character merchandise collaborations

> Developing situation record from CLSTR: https://clstr.news/situations/sanrio-character-merchandise-collaborations
> Updated: 2026-10-28T06:30:03.000Z. Sources: 9. Developments: 2.

Sanrio is expanding its retail presence through various character-themed collaborations in Japan. In late October 2026, the company launched limited-edition collections with fashion brands Gelato Pique and Fray I.D. The Gelato Pique line includes loungewear and accessories featuring characters like Hello Kitty, My Melody, and Cinnamoroll, available at sanrio house locations and online. The Fray I.D collection, aimed at adult women, features Hello Kitty, My Melody, and My Sweet Piano.

Further expansions include a ‘Hello Kitty Atarikuji’ lottery scheduled for November 7, which will feature tartan check designs and various prizes. Additionally, Seven-Eleven has introduced a collaboration offering Hello Kitty-themed apparel such as sweatshirts and hoodies.

## Timeline

### 2026-10-28: Don Quijote and Sanrio announce new character-themed merchandise releases

Sanrio, Seven-Eleven, and Don Quijote are releasing new character-themed merchandise, including Hello Kitty fashion and Disney and Initial D collections.

7 sources. https://clstr.news/cluster/don-quijote-and-sanrio-announce-new-character-themed-merchandise-releases

### 2026-10-26: Sanrio characters launch collaborations with Gelato Pique and Fray I.D

Sanrio is releasing limited-edition collaboration collections with Gelato Pique and Fray I.D, featuring popular characters like Hello Kitty and My Melody across various retail and online platforms.

2 sources. https://clstr.news/cluster/sanrio-characters-launch-collaborations-with-gelato-pique-and-fray-id

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Cite as: Sanrio character merchandise collaborations. CLSTR, https://clstr.news/situations/sanrio-character-merchandise-collaborations