# Sanrio character merchandise releases

> Live situation record from CLSTR: https://clstr.news/situations/sanrio-character-merchandise-releases
> Updated: 2026-09-02T10:45:02.000Z. Sources: 7. Developments: 2.

Sanrio is expanding its product offerings through various character-themed collaborations and merchandise releases.

In late August, Daiichi Pan announced a sequential release of themed breads beginning September 1. The lineup features characters such as Pompompurin, Cinnamoroll, Hello Kitty, Kuromi, and Pochacco, with different items scheduled through November. Each product includes a collectible sticker.

Following this, Sanrio announced two new plush mascot series: the ‘Yurayura Jellyfish Munyugurumi Mascot’ and the ‘Pukapuka Donut Munyugurumi Mascot’. Reservations for these items are set to begin on September 4, with shipping expected in late October. These releases follow the 2026 Sanrio Character Ranking, in which Pompompurin secured first place.

## Timeline

### 2026-09-02: Sanrio to release new jellyfish and donut-themed plush mascots

Sanrio will begin reservations for new jellyfish and donut-themed plush mascots on September 4, following Pompompurin's first-place win in the recent character ranking.

4 sources. https://clstr.news/cluster/sanrio-to-release-new-jellyfish-and-donut-themed-plush-mascots

### 2026-08-27: Daiichi Pan to release Sanrio Characters themed bread series

Daiichi Pan will release a series of Sanrio Characters themed breads starting September 1, featuring characters like Hello Kitty and Pompompurin, each including a collectible sticker.

4 sources. https://clstr.news/cluster/daiichi-pan-to-release-sanrio-characters-themed-bread-series

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Cite as: Sanrio character merchandise releases. CLSTR, https://clstr.news/situations/sanrio-character-merchandise-releases