# Sanrio Hello Kitty brand collaborations

> Live situation record from CLSTR: https://clstr.news/situations/sanrio-hello-kitty-brand-collaborations
> Updated: 2026-08-31T05:28:24.000Z. Sources: 7. Developments: 2.

Sanrio has announced several upcoming collaborations featuring the Hello Kitty character.

In late August 2026, Sanrio and Hobonichi announced the ‘Hello Kitty Classic’ collection for the 2027 Hobonichi Techo planner. The collection, consisting of 17 items including planner covers, stationery, and accessories, is scheduled for release on September 1, 2026.

Shortly after, the fashion brand SORIN announced its first collaboration with Sanrio, titled ‘SORIN♡HELLO KITTY’. Based on a ‘MODERN CONTRAST STYLE’ concept, the collection includes items such as ribbon bustiers and sheer tops. This fashion line is set to launch on September 3, 2026, with physical retail locations in Shinjuku and Osaka expected to use a numbered ticket system to manage anticipated crowds.

## Timeline

### 2026-08-31: SORIN and Hello Kitty announce first fashion collaboration

Fashion brand SORIN and Sanrio's Hello Kitty will launch a limited ‘MODERN CONTRAST STYLE’ collaboration collection on September 3, 2026, via sanrio house shops and online.

2 sources. https://clstr.news/cluster/sorin-and-hello-kitty-announce-first-fashion-collaboration

### 2026-08-24: Sanrio and Hobonichi announce Hello Kitty 2027 planner collaboration

Sanrio and Hobonichi are collaborating on a 2027 ‘Hello Kitty Classic’ stationery collection, featuring 17 items including planners and accessories, launching September 1, 2026.

7 sources. https://clstr.news/cluster/sanrio-and-hobonichi-announce-hello-kitty-2027-planner-collaboration

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Cite as: Sanrio Hello Kitty brand collaborations. CLSTR, https://clstr.news/situations/sanrio-hello-kitty-brand-collaborations