# Sarawak cultural heritage and tourism promotion > Live situation record from CLSTR: https://clstr.news/situations/sarawak-cultural-heritage-and-tourism-promotion > Updated: 2026-09-20T03:27:13.000Z. Sources: 3. Developments: 2. Sarawak is implementing various initiatives to promote and preserve its cultural heritage through youth engagement and digital innovation. Initial efforts focused on the launch of the Miss Sarawak Tourism 2026 competition in Kuching. This program, themed ‘The Face of Sarawak Tourism’, aims to develop tourism ambassadors capable of representing the state’s 34 ethnic groups. The competition includes local finalists and international delegates to foster cultural exchange and tourism diplomacy. Subsequent efforts have expanded into digital preservation through the Old Kuching Smart Heritage (OKSHE) initiative. This project involves students from Universiti Malaysia Sarawak (UNIMAS) in documenting historical architecture and social histories via video and photography. Authorities are also emphasizing the protection of lesser-represented ethnic heritages, such as the Bisaya, Lun Bawang, Kedayan, and Jati Miriek communities, by encouraging the use of social media to promote traditional customs and music. ## Timeline ### 2026-09-20: Sarawak promotes digital preservation of cultural heritage Sarawak is leveraging digital technology and youth involvement to preserve the heritage of Kuching and lesser-represented ethnic groups like the Bisaya to support sustainable tourism. 2 sources. https://clstr.news/cluster/sarawak-promotes-digital-preservation-of-cultural-heritage ### 2026-09-07: Sarawak launches Miss Sarawak Tourism 2026 to promote regional culture The Miss Sarawak Tourism 2026 competition has launched in Kuching, aiming to train youth ambassadors to promote Sarawak’s diverse culture and heritage to an international audience. 2 sources. https://clstr.news/cluster/sarawak-launches-miss-sarawak-tourism-2026-to-promote-regional-culture --- Cite as: Sarawak cultural heritage and tourism promotion. CLSTR, https://clstr.news/situations/sarawak-cultural-heritage-and-tourism-promotion