# Sazerac acquisition of Au Vodka > Live situation record from CLSTR: https://clstr.news/situations/sazerac-acquisition-of-au-vodka > Updated: 2026-08-17T19:38:39.000Z. Sources: 10. Developments: 2. US spirits group Sazerac has entered into a binding agreement to acquire the UK-based Au Vodka. While official financial terms were not disclosed, reports suggest the deal is valued at approximately £500 million or €600 million, potentially including future payments. Au Vodka, founded in 2017 by Charlie Morgan and Jackson Quinn, has established itself as a major player in the UK’s ready-to-drink cocktail market, known for its distinctive gold-colored bottles. The acquisition is intended to strengthen Sazerac’s global portfolio and expand its presence in the UK market. Recent reports indicate the deal could be worth up to £500 million (approximately €584 million). If the transaction is completed, founders Morgan and Quinn are expected to receive payouts exceeding £100 million each. Au Vodka, which originated in Swansea, Wales, has achieved significant growth through social media marketing and partnerships with high-profile figures such as Floyd Mayweather and Jake Paul. The acquisition is subject to customary completion conditions and is expected to close within weeks. ## Timeline ### 2026-08-17: Au Vodka founder Charlie Morgan in €600 million sale talks Au Vodka co-founder Charlie Morgan is reportedly negotiating a €600 million sale of his premium spirits company to the Sazerac Company. 2 sources. https://clstr.news/cluster/au-vodka-founder-charlie-morgan-in-600-million-sale-talks ### 2026-08-15: Sazerac to acquire Au Vodka in deal worth up to £500m US drinks company Sazerac is acquiring Welsh-founded Au Vodka in a deal potentially worth up to £500 million, marking a major expansion for the spirits giant in the UK RTD market. 8 sources. https://clstr.news/cluster/au-vodka-founders-eye-100m-payouts-in-potential-500m-sale --- Cite as: Sazerac acquisition of Au Vodka. CLSTR, https://clstr.news/situations/sazerac-acquisition-of-au-vodka