# Scandinavian Airlines brand and service updates

> Developing situation record from CLSTR: https://clstr.news/situations/scandinavian-airlines-brand-and-service-updates
> Updated: 2026-10-11T00:54:00.000Z. Sources: 5. Developments: 2.

Scandinavian Airlines (SAS) has initiated several brand and service updates. To mark its 80th anniversary, the airline launched a new brand platform and slogan, ‘Scandinavian as Standard’, intended to emphasize Nordic values such as innovation and collaboration.

Following this rebranding, SAS announced a partnership with Lykke Coffee Farms. Starting in February 2027, the airline will introduce an altitude-optimized coffee selection across all routes and in airport lounges. The partnership utilizes a direct-trade model from Uganda and integrates with the SAS EuroBonus loyalty program.

## Timeline

### 2026-10-11: Scandinavian Airlines partners with Lykke Coffee Farms

Scandinavian Airlines will partner with Lykke Coffee Farms to serve altitude-optimized coffee on all flights and in lounges starting February 2027.

2 sources. https://clstr.news/cluster/scandinavian-airlines-partners-with-lykke-coffee-farms

### 2026-09-27: Scandinavian Airlines launches new brand platform for 80th anniversary

To celebrate its 80th anniversary, Scandinavian Airlines has introduced a new brand platform, ‘Scandinavian as Standard’, emphasizing Nordic values and its historical role in global connectivity.

3 sources. https://clstr.news/cluster/scandinavian-airlines-launches-new-brand-platform-for-80th-anniversary

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Cite as: Scandinavian Airlines brand and service updates. CLSTR, https://clstr.news/situations/scandinavian-airlines-brand-and-service-updates