# Seasonal dessert and confectionery launches in East Asia > Live situation record from CLSTR: https://clstr.news/situations/seasonal-dessert-and-confectionery-launches-in-east-asia > Updated: 2026-09-06T20:40:11.000Z. Sources: 13. Developments: 2. Confectionery and dessert brands in Japan, Taiwan, and Hong Kong are expanding their seasonal offerings through autumn and Mid-Autumn Festival promotions. In Japan, the trend includes major confectionery companies like Meito and Morinaga & Co., Ltd., expanding chocolate and ice cream lines. Restaurant chains are also participating; Royal Host is introducing a ‘Sweet Potato & Marron Selection’ of parfaits, while Starbucks Japan has released a ‘Beni Haruka Frappuccino’ accompanied by chestnut pound cake. Regional developments include HACHI & MITSU in Shizuoka featuring local honey, and the Yokohama Red Brick Warehouse hosting menus centered on chestnuts, pumpkins, and mushrooms. Recent developments in Japan highlight a bountiful autumn harvest and specialized food festivals. Agricultural reports indicate high yields for staples such as chestnuts, lotus root, sweet potatoes, and taro. Shine Muscat grapes are reportedly larger and sweeter than the previous year, with prices dropping by approximately 20 percent in some areas due to abundance. In Yokohama, the AOBA CRAFT ICE CREAM MARKET at Tama Plaza Terrace will feature 23 craft ice cream shops and local vendors. Retailers are also launching themed menus, such as Odakyu Department Store’s ‘& mélanger’ festival featuring Ecuadorian bananas, and Roasted COFFEE LABORATORY’s fig and tea-themed desserts. In Taiwan, brands are focusing on limited-edition gift sets and culinary collaborations. International chef Jiang Zhencheng is working with the buffet restaurant ‘饗 A Joy’ on an autumn menu titled ‘Symphony of the Four Seasons.’ Additionally, airport retailer Ever Rich is providing Mid-Autumn gift sets that feature collaborations with baking champions and local tea. In Hong Kong, the restaurant ‘Hai Tung Hin’ in Tai Kok Tsui is marking the Mid-Autumn period by offering a complimentary signature roasted pig to diners who book dinner during the festival. ## Timeline ### 2026-09-06: Japan celebrates autumn harvest with seasonal food festivals and bountiful crops Japan experiences a bountiful autumn harvest with Shine Muscat grapes and chestnuts seeing high yields, while retailers launch seasonal food festivals and themed desserts. 12 sources. https://clstr.news/cluster/seasonal-dessert-brands-launch-autumn-collections-in-taiwan-and-japan ### 2026-08-27: Japanese confectionery companies launch new seasonal chocolate products Japanese confectionery companies Meito and Morinaga are launching new seasonal chocolate and ice cream products for the autumn and winter seasons. 2 sources. https://clstr.news/cluster/japanese-confectionery-companies-launch-new-seasonal-chocolate-products --- Cite as: Seasonal dessert and confectionery launches in East Asia. CLSTR, https://clstr.news/situations/seasonal-dessert-and-confectionery-launches-in-east-asia