# Seasonal food and beverage launches in Japan > Live situation record from CLSTR: https://clstr.news/situations/seasonal-food-and-beverage-launches-in-japan > Updated: 2026-09-08T06:10:41.000Z. Sources: 24. Developments: 6. The Japanese food and hospitality sectors continue to introduce seasonal product lines and menus. Following Fujiya’s late August announcement of its “A Merry Halloween Party” collection, various providers have launched autumn-themed offerings featuring chestnut, sweet potato, fig, and Shine Muscat grapes. Recent developments include the announcement of ‘Yakiimo Fest OSAKA 2026’, scheduled for October 30 to November 8 at Osaka Castle Park, which will feature approximately 30 types of sweet potato dishes. Other seasonal updates include Shine Muscat fruit fairs at Coco’s and Michi-no-Eki Motegi, as well as Takano Fruit Parlor’s moon-themed parfaits starting September 19. In the dining sector, Kura Sushi is offering a ‘Moon Viewing Burger’ for the autumn season. Newer culinary trends include ‘Ma La’ flavored items, such as Big Boy’s spicy sauce fair and Rinku-sha’s coriander Ma La tsukemen expansion. Regional offerings continue to expand, including grape-themed buffets at Royal Park Hotel Kyoto Umekoji, chestnut cakes at Toba International Hotel, and specialized afternoon tea menus such as Chun Shui Tang’s “Roasted Sweet Potato Afternoon Tea” starting September 15. Recent additions to the seasonal landscape include Mos Burger’s fifth annual Tsukimi series, which features a Tsukimi Focaccia with a new golden cheese sauce alongside sweet potato-themed items like Satsuma Balls. Nakau is set to release Tsukimi-themed udon and soba dishes starting September 16, including a beef and soft-boiled egg Tsukimi Warm Egg Beef Tsukemen. Additionally, Patisserie Tooth Tooth has debuted an autumn tart collection using Shine Muscat, figs, chestnuts, and sweet potatoes, while Kokutoya in Hyogo Prefecture is offering a limited-edition reward bowl featuring smoked salmon collar, maitake mushrooms, and natural yam. ## Claims - Chun Shui Tang is launching a roasted sweet potato afternoon tea starting September 15, 2026. (single source) - The Chun Shui Tang afternoon tea set costs 3,960 yen including tax. (single source) - Grand Prince Hotel Osaka Bay is offering a Muscat Mania afternoon tea from September 4 to October 22, 2026. (single source) - Kobe Portopia Hotel is serving a Shine Muscat afternoon tea set from August 31 to November 1, 2026. (single source) - Waldorf Astoria Osaka is hosting an Orchard afternoon tea from September 1 to October 29, 2026. (single source) - Oiso Prince Hotel is offering a grape-themed afternoon tea from September 14 to November 23, 2026. (single source) ## Timeline ### 2026-09-08: Japanese food retailers launch seasonal autumn and Tsukimi menus Japanese food chains and patisseries, including Mos Burger and Nakau, are launching seasonal autumn and Tsukimi-themed menus featuring ingredients like chestnut, sweet potato, and soft-boiled eggs. 5 sources. https://clstr.news/cluster/japanese-food-retailers-launch-seasonal-autumn-and-tsukimi-menus ### 2026-09-08: Japanese hospitality providers launch sweet potato harvesting plans Japanese hotels are introducing autumn travel plans featuring sweet potato harvesting experiences and themed culinary menus in Kawagoe and Ibaraki. 2 sources. https://clstr.news/cluster/japanese-hospitality-providers-launch-sweet-potato-harvesting-plans ### 2026-09-04: Japan food industry launches seasonal autumn menus and festivals Japanese food businesses are launching diverse autumn seasonal menus, featuring Shine Muscat fruits, roasted sweet potato festivals, and spicy mala-flavored dishes across various restaurants and retailers. 12 sources. https://clstr.news/cluster/takano-fruit-parlor-to-launch-limited-edition-otsukimi-parfaits ### 2026-08-31: Japan hospitality sector launches seasonal autumn dining and event campaigns Japanese hotels and restaurants are launching diverse autumn-themed campaigns, featuring seasonal ingredients like chestnuts and sweet potatoes through various buffets, afternoon teas, and special stay plans. 9 sources. https://clstr.news/cluster/japanese-hospitality-venues-launch-seasonal-autumn-afternoon-tea-menus ### 2026-08-26: Japan hospitality sector launches seasonal autumn menus Japanese hotels and cafes are launching seasonal autumn menus featuring chestnut, sweet potato, grape, and other seasonal ingredients. 5 sources. https://clstr.news/cluster/punini-launches-autumn-limited-sweets-in-kanazawa ### 2026-08-22: Fujiya announces Halloween-themed limited edition confectionery lineup Fujiya is launching a Halloween-themed confectionery lineup featuring Peko-chan and Sanrio characters, including seasonal pumpkin flavors for Country Maam, Home Pie, and Milky Chocolate. 2 sources. https://clstr.news/cluster/fujiya-announces-halloween-themed-limited-edition-confectionery-lineup --- Cite as: Seasonal food and beverage launches in Japan. CLSTR, https://clstr.news/situations/seasonal-food-and-beverage-launches-in-japan