# Seven-Eleven Japan Live-Meal retail strategy > Developing situation record from CLSTR: https://clstr.news/situations/seven-eleven-japan-live-meal-retail-strategy > Updated: 2026-10-13T04:43:16.000Z. Sources: 6. Developments: 2. Seven-Eleven Japan is implementing a strategic focus on its ‘Live-Meal’ initiative, which emphasizes freshly prepared, in-store cooked foods to stabilize revenue against weather-related fluctuations. While the company reported a 4.1% decline in customer numbers due to unfavorable weather conditions such as typhoons and heavy rain, average spending per customer rose by 4.8%, supported by seasonal products and IP collaborations. To bolster sales, the company plans to expand services like ‘Seven Cafe Bakery’ and ‘Seven Cafe Tea’ to more locations and introduce new items such as pizza. To manage price sensitivity for core products like bento boxes and rice balls, Seven-Eleven Japan is reviewing its supply chain and implementing a two-shift manufacturing system in approximately 3,000 stores across the Tohoku and Shikoku regions to improve efficiency and control costs. ## Timeline ### 2026-10-13: Seven-Eleven Japan boosts sales through fresh ‘Live-Meal’ products Seven-Eleven Japan saw a 0.5% rise in September existing store sales despite lower customer numbers, driven by higher per-customer spending and a strategic expansion of freshly prepared ‘Live-Meal’ products. 5 sources. https://clstr.news/cluster/seven-eleven-japan-boosts-sales-through-fresh-live-meal-products ### 2026-10-12: Seven-Eleven Japan expands in-store cooking and launches Nogizaka46 campaign Seven-Eleven Japan is expanding its ‘Live-Meal’ in-store cooking initiative to stabilize sales and is launching a new promotional campaign featuring the idol group Nogizaka46. 2 sources. https://clstr.news/cluster/seven-eleven-japan-expands-in-store-cooking-and-launches-nogizaka46-campaign --- Cite as: Seven-Eleven Japan Live-Meal retail strategy. CLSTR, https://clstr.news/situations/seven-eleven-japan-live-meal-retail-strategy