# Shake Shack menu expansion and promotions

> Developing situation record from CLSTR: https://clstr.news/situations/shake-shack-menu-expansion-and-promotions
> Updated: 2026-10-19T16:35:45.000Z. Sources: 5. Developments: 2.

Shake Shack has implemented various promotional strategies and international menu expansions. The company introduced the ‘Shack Sundays’ promotion, which offers free menu items, such as the ShackBurger or Chicken Shack West Coast Chicken Sandwich, to customers making a minimum $10 purchase through specific channels.

In tandem with these deals, the company is utilizing localized innovation to expand its global menu. This includes the rollout of the Dubai Shake, originally from the United Arab Emirates, to the United States, as well as regional items like the Fish Shack sandwich from Hong Kong and the Uji Matcha Shake from Kyoto, Japan.

## Claims

- Shake Shack operates 703 stores in 20 countries. (reported by 1 source)
- The Dubai Shake was brought to the U.S. in April 2025. (reported by 1 source)
- The Uji Matcha Shake is only available in Kyoto, Japan. (reported by 1 source)
- Customers can get a free Single ShackBurger by spending $10 or more. (reported by 1 source)
- The promo code SCARYGOOD can be used for the free burger offer. (reported by 1 source)

## Timeline

### 2026-10-19: Shake Shack expands global menu and offers promotional deals

Shake Shack is expanding its global footprint through localized menu items like the Dubai Shake and offering a promotional free Single ShackBurger with a $10 purchase.

2 sources. https://clstr.news/cluster/shake-shack-expands-global-menu-and-offers-promotional-deals

### 2026-10-05: Shake Shack brings back Shack Sundays promotion

Shake Shack is relaunching its ‘Shack Sundays’ promotion, offering a free menu item with a $10 minimum purchase every Sunday through December 2026.

3 sources. https://clstr.news/cluster/shake-shack-brings-back-shack-sundays-promotion

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Cite as: Shake Shack menu expansion and promotions. CLSTR, https://clstr.news/situations/shake-shack-menu-expansion-and-promotions