# Shopee Indonesia independence day MSME campaigns > Live situation record from CLSTR: https://clstr.news/situations/shopee-indonesia-independence-day-msme-campaigns > Updated: 2026-08-16T00:30:00.000Z. Sources: 4. Developments: 2. Shopee has launched the ‘17. 8 Culinary Festival’ and the ‘17. 8 Festival Pilih Lokal’ campaign to celebrate Indonesia’s 81st Independence Day. The initiative is designed to promote local micro, small, and medium enterprises (MSMEs) and connect Indonesian brands with younger generations. The campaign initially focused on the culinary sector, highlighting regional merchants such as Asinan Po Nur, Bika Ambon Dynasty, Pondok Patin Bakar, and Se'Indonesia. The scope of the festival expanded to include other sectors, such as fragrance, fashion, and beauty, providing a platform for over 300 local brands to offer promotions including discounts of up to 81 percent. Adi Rahardja, Senior Director of Business Development at Shopee Indonesia, noted that the campaign aims to showcase how local products can reflect Indonesia’s cultural and natural richness through modern creations. ## Timeline ### 2026-08-16: Secret Garden joins Shopee 17. 8 Festival to promote local fragrances Secret Garden joins Shopee’s 17. 8 Festival Pilih Lokal campaign, highlighting Indonesian-inspired fragrances and supporting over 300 local brands during the nation's 81st Independence Month celebrations. 2 sources. https://clstr.news/cluster/secret-garden-joins-shopee-17-8-festival-to-promote-local-fragrances ### 2026-08-13: ShopeeFood launches culinary festival to celebrate Indonesian Independence Day ShopeeFood is hosting the ‘17. 8 Culinary Festival’ to celebrate Indonesia’s 81st Independence Day and promote local MSMEs and regional culinary heritage. 2 sources. https://clstr.news/cluster/shopeefood-launches-culinary-festival-to-celebrate-indonesian-independence-day --- Cite as: Shopee Indonesia independence day MSME campaigns. CLSTR, https://clstr.news/situations/shopee-indonesia-independence-day-msme-campaigns