# Shopee regional e-commerce support initiatives

> Live situation record from CLSTR: https://clstr.news/situations/shopee-regional-e-commerce-support-initiatives
> Updated: 2026-08-27T14:25:20.000Z. Sources: 4. Developments: 2.

Shopee has implemented various regional initiatives to support local businesses and sellers across Southeast Asia.

In the Philippines, the platform partnered with the Department of Trade and Industry for the 2026 ASEAN Online Sale Day. This campaign, themed “A Click to Prosperity,” aimed to assist micro, small, and medium enterprises in expanding their market reach through the Shopee International Platform.

In Vietnam, Shopee introduced training programs via ShopeeUni to prepare sellers for the peak shopping season between September and December. These initiatives focus on store operations and brand building, following an early surge in consumer demand for Mid-Autumn Festival products.

## Timeline

### 2026-08-27: Shopee launches initiatives to support Vietnamese sellers for peak shopping season

Shopee is launching training programs and supporting sellers in Vietnam to prepare for the year-end peak season and an early surge in Mid-Autumn Festival shopping demand.

4 sources. https://clstr.news/cluster/shopee-launches-initiatives-to-support-vietnamese-sellers-for-peak-shopping-season

### 2026-08-07: Shopee Philippines joins ASEAN Online Sale Day to support local brands

Shopee Philippines is partnering with the DTI for the 2026 ASEAN Online Sale Day to promote regional cross-border commerce and support local MSMEs through digital platforms.

3 sources. https://clstr.news/cluster/shopee-philippines-joins-asean-online-sale-day-to-support-local-brands

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Cite as: Shopee regional e-commerce support initiatives. CLSTR, https://clstr.news/situations/shopee-regional-e-commerce-support-initiatives