# Sinaloa tourism promotion initiatives > Live situation record from CLSTR: https://clstr.news/situations/sinaloa-tourism-promotion-initiatives > Updated: 2026-10-05T20:31:11.000Z. Sources: 6. Developments: 2. The Sinaloa Secretary of Tourism (Sectur) has implemented several initiatives to promote regional tourism and strengthen industry connections. In September 2026, Sectur partnered with PriceTravel to integrate a reservation engine into the official Mazatlán tourism website. This digital initiative, part of the ‘Mazatlán, A Sea of Stories’ campaign, aims to convert online interest into confirmed hotel bookings by streamlining the planning process for the approximately 65 percent of travelers who book trips online. Following this, in October 2026, the Secretariat and Grupo Balderrama Hotel Collection organized a familiarization trip for 15 prominent Mexican travel agents. The itinerary focused on the northern region, including the port of Topolobampo, El Maviri beach, Los Mochis, and El Fuerte, as well as the Chepe Express train route to the Copper Canyon. The program was designed to showcase the region’s culture, nature, and gastronomy to key industry decision-makers. ## Timeline ### 2026-10-05: Sinaloa promotes northern tourism via travel agent familiarization trip Sinaloa's tourism secretariat and Grupo Balderrama Hotel Collection hosted a familiarization trip for top Mexican travel agents to promote northern regional attractions and the Chepe Express train route. 5 sources. https://clstr.news/cluster/sinaloa-promotes-northern-tourism-via-travel-agent-familiarization-trip ### 2026-09-21: Sinaloa tourism department partners with PriceTravel for online bookings Sinaloa's tourism department has partnered with PriceTravel to add a direct reservation engine to the visitmazatlan.travel website, targeting the 65 percent of travelers who book online. 2 sources. https://clstr.news/cluster/sinaloa-tourism-department-partners-with-pricetravel-for-online-bookings --- Cite as: Sinaloa tourism promotion initiatives. CLSTR, https://clstr.news/situations/sinaloa-tourism-promotion-initiatives