# SK Rent-a-Car business and digital transformation

> Live situation record from CLSTR: https://clstr.news/situations/sk-rent-a-car-business-and-digital-transformation
> Updated: 2026-09-14T23:44:28.000Z. Sources: 2. Developments: 2.

SK Rent-a-Car has initiated several strategic shifts to modernize its business model and internal operations. Following research indicating that corporate clients prioritize integrated management services over low rental fees to improve efficiency, the company expanded its customized mobility solutions. These services include the ‘SmartLink’ management system for automated driving logs, the ‘SmartCare Biz’ mobile application, and specialized maintenance and accident support to reduce business downtime.

In tandem with these service expansions, the company transitioned its internal work environment from a Virtual Desktop Infrastructure to a cloud-based system. This migration involved moving 18TB of data to Google Workspace and integrating the Gemini generative AI model. These technological updates are intended to automate routine tasks such as report drafting and data summarization, allowing employees to focus on high-value activities like data analysis and customer service.

## Timeline

### 2026-09-14: SK Rent-a-Car adopts Google Workspace and generative AI

SK Rent-a-Car has adopted Google Workspace and Gemini AI across its organization, migrating 18TB of data to a cloud-based environment to automate routine tasks and improve productivity.

2 sources. https://clstr.news/cluster/sk-rent-a-car-adopts-google-workspace-and-generative-ai

### 2026-09-04: SK Rent-a-Car expands customized corporate mobility solutions

SK Rent-a-Car is boosting its corporate mobility solutions, as a survey shows businesses prioritize integrated vehicle management and administrative efficiency over low rental costs.

2 sources. https://clstr.news/cluster/sk-rent-a-car-expands-customized-corporate-mobility-solutions

---
Cite as: SK Rent-a-Car business and digital transformation. CLSTR, https://clstr.news/situations/sk-rent-a-car-business-and-digital-transformation