# SM Entertainment legal response to AI deepfakes > Live situation record from CLSTR: https://clstr.news/situations/sm-entertainment-legal-response-to-ai-deepfakes > Updated: 2026-09-28T12:07:21.000Z. Sources: 9. Developments: 2. Controversy emerged following the circulation of AI-generated deepfake images depicting Girls’ Generation member Yoona in a fabricated pregnancy announcement. While the original poster deleted the content, the synthesized images continued to spread across social media and online communities, leading to widespread misinformation and fan outrage regarding privacy and reputation damage. In response, SM Entertainment announced it is taking strict legal action against those creating and distributing illegal content. The agency has filed criminal complaints specifically regarding the manipulated images of Lim Yoona. Additionally, the company is pursuing legal measures against malicious posts, defamation, and sexual harassment targeting aespa member Winter. SM Entertainment stated it maintains a “zero tolerance” policy, intending to proceed with legal procedures without leniency or out-of-court settlements by utilizing internal monitoring and fan reports to secure evidence. ## Timeline ### 2026-09-28: SM Entertainment takes legal action over AI fakes and malicious posts SM Entertainment is pursuing criminal complaints and strict legal action against those spreading AI-manipulated images of Lim Yoona and malicious content targeting aespa’s Winter. 5 sources. https://clstr.news/cluster/sm-entertainment-announces-legal-action-against-harassment-of-winter-and-yoona ### 2026-09-27: Yoona targeted by malicious AI-generated pregnancy images AI-generated images falsely depicting singer Yoona in a pregnancy announcement have sparked backlash, prompting SM Entertainment to reiterate its commitment to legal action against deepfakes. 4 sources. https://clstr.news/cluster/yoona-targeted-by-malicious-ai-generated-pregnancy-images --- Cite as: SM Entertainment legal response to AI deepfakes. CLSTR, https://clstr.news/situations/sm-entertainment-legal-response-to-ai-deepfakes