# SMX Convention Centers growth and expansion > Live situation record from CLSTR: https://clstr.news/situations/smx-convention-centers-growth-and-expansion > Updated: 2026-08-27T02:10:53.000Z. Sources: 2. Developments: 2. SMX Convention Centers, the exhibitions arm of SM Prime Holdings Inc., reported an 18% increase in visitor traffic during the first half of 2026, totaling 4.3 million visitors. The Manila flagship venue led this growth, though regional sites in Davao, Bacolod, and Clark also saw increased traffic. To meet rising demand, the company is pursuing several expansions. The SMX Convention Center Seaside Cebu is scheduled to open in the fourth quarter of 2026, and SMXCITE in Pasay City is slated for completion in early 2027. Additionally, SM Hotels and Conventions Corporation (SMHCC) plans to launch the SMX Trade Hall Cabanatuan in late 2026. In terms of industry recognition, the SMX Convention Center Clark was named Grand Winner of the Tourism Quality Awards for both MICE Event Venue and MICE Meeting Room at the 2025 Tourism Recognition for Enterprises and Stakeholders (TRES) Awards. The facility also received a Special Citation for MICE Exhibition Venue, marking its third consecutive year of recognition. ## Timeline ### 2026-08-27: SMX Convention Center Clark wins multiple tourism quality awards SMX Convention Center Clark won multiple Tourism Quality Awards at the 2025 TRES Awards, while SMHCC continues to expand its regional presence and client loyalty through its PRiMO program. 2 sources. https://clstr.news/cluster/smx-convention-center-clark-wins-multiple-tourism-quality-awards ### 2026-08-07: SMX Convention Centers sees 18% visitor growth in H1 2026 SMX Convention Centers reported an 18% surge in H1 2026 visitor traffic, reaching 4.3 million people, and announced upcoming facility expansions in Cebu and Pasay City. 2 sources. https://clstr.news/cluster/smx-convention-centers-sees-18-visitor-growth-in-h1-2026 --- Cite as: SMX Convention Centers growth and expansion. CLSTR, https://clstr.news/situations/smx-convention-centers-growth-and-expansion