# Snapchat AI integration and B2B advertising strategy > Live situation record from CLSTR: https://clstr.news/situations/snapchat-ai-integration-and-b2b-advertising-strategy > Updated: 2026-09-28T07:37:27.000Z. Sources: 7. Developments: 2. Snapchat has expanded its service offerings by integrating new generative artificial intelligence tools into its premium subscription tiers, Lens+ and Snapchat+. These features include ‘Chat to Song’ (also referred to as ‘Snap-to-song’), which converts text messages into musical tracks, as well as ‘AI Photoshoot’ for correcting photographic imperfections, ‘AI Remix’ for reimagining images, and various AI-powered text and sticker styles. Alongside these technical updates, the company is pursuing a strategic shift toward B2B advertising. CEO Evan Spiegel has set a goal for the company to reach profitability by 2027. To support this objective, Snapchat launched the ‘Spend Smarter’ campaign in the United States and the United Kingdom, targeting business decision-makers on platforms such as Instagram, TikTok, and Substack to encourage the reallocation of advertising budgets to the platform. ## Timeline ### 2026-09-28: Snapchat introduces AI features and targets B2B advertising Snapchat is introducing AI features like ‘Snap-to-song’ for subscribers and launching a ‘Spend Smarter’ campaign to attract B2B advertisers as it aims for profitability by 2027. 2 sources. https://clstr.news/cluster/snapchat-introduces-ai-features-and-targets-b2b-advertising ### 2026-09-21: Snapchat expands Lens+ subscription with new generative AI tools Snapchat is expanding its Lens+ premium subscription with new generative AI features, including a tool that converts text messages into original songs and an AI Photoshoot tool to fix photography errors. 5 sources. https://clstr.news/cluster/snapchat-introduces-ai-song-generation-for-lens-subscribers --- Cite as: Snapchat AI integration and B2B advertising strategy. CLSTR, https://clstr.news/situations/snapchat-ai-integration-and-b2b-advertising-strategy