# São Paulo business events industry growth

> Live situation record from CLSTR: https://clstr.news/situations/so-paulo-business-events-industry-growth
> Updated: 2026-09-02T20:03:35.000Z. Sources: 21. Developments: 2.

São Paulo has established itself as the primary hub for business fairs and events in Latin America. In 2025, the city hosted 1,511 large-scale events, representing a 22% increase from the previous year, with an estimated economic impact of R$ 14 billion.

This growth in the events sector is reflected in upcoming specialized gatherings. Scheduled for September 2026, the Salão Abrasel will host over 6,000 leaders from the food service sector to discuss management and consumer trends. Additionally, the Cargo Energy fair and congress has been launched for July 2027, focusing on sustainable mobility and the decarbonization of light freight transport.

## Timeline

### 2026-09-02: Montemor-o-Novo hosts Feira da Luz / Expomor 2026

The Feira da Luz / Expomor 2026 in Montemor-o-Novo celebrates Alentejo culture and agriculture through livestock shows, musical performances, and local gastronomy until September 7.

17 sources. https://clstr.news/cluster/so-paulo-to-host-business-events-for-food-service-and-sustainable-transport

### 2026-08-20: São Paulo emerges as Latin America's primary business event hub

São Paulo has become Latin America's leading business event hub, hosting 1,511 large-scale events in 2025 with an estimated R$ 14 billion economic impact.

4 sources. https://clstr.news/cluster/so-paulo-emerges-as-latin-americas-primary-business-event-hub

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Cite as: São Paulo business events industry growth. CLSTR, https://clstr.news/situations/so-paulo-business-events-industry-growth