# SoMo Borac conference speaker announcements

> Live situation record from CLSTR: https://clstr.news/situations/somo-borac-conference-speaker-announcements
> Updated: 2026-09-21T11:58:18.000Z. Sources: 3. Developments: 2.

The 14th edition of the SoMo Borac conference, scheduled for October 23 at Tvornica kulture in Zagreb, has released successive updates regarding its speaker lineup.

Initial announcements focused on digital marketing and consumer behavior, featuring discussions on how artificial intelligence reshapes consumer decision journeys, the importance of Life Time Value (LTV) over short-term conversions, and the use of data to transform traditional publishing into digital sales engines.

Subsequent updates expanded the program to include topics such as digital piracy, cybersecurity, and social media algorithms. Speakers are set to address how AI enables pirate operations to rebuild infrastructures and how illegal sports broadcasts can facilitate data theft and phishing. The program also includes a case study on using digital archives to achieve high social media reach and psychological techniques for managing stressful communication.

## Timeline

### 2026-09-21: SoMo Borac conference announces speakers on piracy and AI

The 14th SoMo Borac conference in Zagreb will feature experts discussing digital piracy, AI-driven phishing, and the role of nostalgia and algorithms in achieving viral content reach.

2 sources. https://clstr.news/cluster/somo-borac-conference-announces-speakers-on-piracy-and-ai

### 2026-09-14: SoMo Borac conference announces first speakers for 14th edition

The 14th SoMo Borac conference in Zagreb has announced its first speakers from Reddit, Super, and Presshouse to discuss AI, consumer behavior, and digital marketing strategies.

2 sources. https://clstr.news/cluster/somo-borac-conference-announces-first-speakers-for-14th-edition

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Cite as: SoMo Borac conference speaker announcements. CLSTR, https://clstr.news/situations/somo-borac-conference-speaker-announcements