# Soudal Quick-Step team sponsorship changes

> Developing situation record from CLSTR: https://clstr.news/situations/soudal-quick-step-team-sponsorship-changes
> Updated: 2026-10-29T16:35:11.000Z. Sources: 2. Developments: 2.

The Soudal Quick-Step men’s team and the AG Insurance-Soudal women’s team are undergoing several technical and branding transitions. Starting in 2027, the teams will end a long-standing partnership with Specialized to race on Merida bikes. The men’s WorldTour squad will also rebrand as Soudal-Safety Jogger.

In addition to the change in bicycle suppliers, the Italian footwear brand SIDI has entered a multi-year partnership to serve as the official footwear supplier for both the men’s and women’s professional squads.

## Timeline

### 2026-10-29: SIDI enters multi-year partnership with Soudal Quick-Step

SIDI has signed a multi-year deal to become the official footwear supplier for both the Soudal Quick-Step men’s and AG Insurance – Soudal women’s cycling teams.

2 sources. https://clstr.news/cluster/sidi-enters-multi-year-partnership-with-soudal-quick-step

### 2026-10-20: Soudal Quick-Step to switch bike supplier to Merida

Soudal Quick-Step and AG Insurance-Soudal will switch from Specialized to Merida bikes in 2027, ending a nearly 20-year partnership and introducing a new technical package.

10 sources. https://clstr.news/cluster/soudal-quick-step-switches-bike-supplier-to-merida

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Cite as: Soudal Quick-Step team sponsorship changes. CLSTR, https://clstr.news/situations/soudal-quick-step-team-sponsorship-changes