# South Korea-China regional tourism exchange > Live situation record from CLSTR: https://clstr.news/situations/south-korea-china-regional-tourism-exchange > Updated: 2026-09-12T13:07:29.000Z. Sources: 4. Developments: 2. South Korea and China have launched the inaugural Korea-China Travel Industry Exchange to promote regional tourism and diversify inbound travel beyond Seoul. Hosted by South Korea’s Ministry of Culture, Sports and Tourism, the initiative involves collaboration between the Korea Tourism Organization, the Korea Association of Travel Agents, and various Chinese travel agencies and media outlets. The program began with meetings in Incheon, where industry professionals introduced specialized travel products focused on themes such as K-beauty, wellness, and leisure. The exchange then moved to Andong, Gyeongsangbuk-do, featuring B2B travel marts and promotional tours. Seven South Korean provincial governments—including Gangwon, Gyeongnam, Gyeongbuk, Daegu, Jeonbuk, Chungbuk, and Chungnam—participated to pitch local attractions, such as UNESCO World Heritage sites, to approximately 200 industry professionals. A central strategy of the exchange is to leverage regional international airports, such as Cheongju International Airport, to encourage tourists to visit provincial areas immediately upon arrival and increase the duration of their stays. ## Timeline ### 2026-09-12: South Korea and China tourism industries partner to promote regional travel South Korean and Chinese travel industries are collaborating to expand Chinese tourism from Seoul into regional provinces through new travel products and regional airport connectivity. 2 sources. https://clstr.news/cluster/south-korea-and-china-tourism-industries-partner-to-promote-regional-travel ### 2026-09-10: South Korea and China host inaugural tourism exchange in Andong South Korea and China held their first official tourism industry exchange in Andong to promote regional travel and reduce tourism concentration in Seoul through B2B meetings and promotional tours. 2 sources. https://clstr.news/cluster/south-korea-and-china-host-inaugural-tourism-exchange-in-andong --- Cite as: South Korea-China regional tourism exchange. CLSTR, https://clstr.news/situations/south-korea-china-regional-tourism-exchange