# South Korean bakery and dessert market trends > Developing situation record from CLSTR: https://clstr.news/situations/south-korean-bakery-and-dessert-market-trends > Updated: 2026-10-10T23:20:00.000Z. Sources: 5. Developments: 2. The South Korean bakery and dessert market is experiencing significant shifts driven by consumer culture and social media. Convenience store chains are expanding their bakery sectors by utilizing fandom marketing and premium ingredients to attract younger consumers. For example, GS25 has sold 1.41 million units of its ‘Minumsa Bread’ series, which includes collectible bookmarks, while CU has leveraged idol fandoms through collaborations that sell out rapidly. Simultaneously, the rapid turnover of dessert trends fueled by social media platforms is creating challenges for small business owners. Unlike previous cycles, current trends such as Dubai chewy cookies or butter rice cakes often last only two to three months. This volatility forces cafe and bakery owners to purchase ingredients at inflated prices to meet sudden spikes in demand, often resulting in financial risks and excess inventory when trends decline quickly. ## Timeline ### 2026-10-10: South Korean cafe owners struggle with rapid SNS dessert trends South Korean cafe owners face rising costs and inventory risks as social media drives increasingly short-lived dessert trends that last only a few months. 2 sources. https://clstr.news/cluster/south-korean-cafe-owners-struggle-with-rapid-sns-dessert-trends ### 2026-10-03: South Korean convenience stores drive bakery growth via fandom goods South Korean convenience stores are driving bakery sales through fandom-focused collaborations with publishers and idols, while simultaneously upgrading ingredient quality to compete with traditional bakeries. 3 sources. https://clstr.news/cluster/south-korean-convenience-stores-drive-bakery-growth-via-fandom-goods --- Cite as: South Korean bakery and dessert market trends. CLSTR, https://clstr.news/situations/south-korean-bakery-and-dessert-market-trends