# South Korean brand reputation index rankings

> Live situation record from CLSTR: https://clstr.news/situations/south-korean-brand-reputation-index-rankings
> Updated: 2026-10-26T02:34:48.000Z. Sources: 2. Developments: 2.

In October 2026, the Korea Institute of Corporate Reputation released brand reputation rankings across several sectors. 

In the maritime and fisheries public institutions category, the Busan Port Authority ranked first with a reputation index of 6,194,210, representing a 35.03% increase from the previous month. Incheon Port Authority and the National Maritime Museum secured second and third places, respectively. The total volume of brand big data for this sector increased by 12.69% compared to September.

In the public institution category under the Korean Intellectual Property Office, the Korea Institute of Patent Information ranked first, followed by the Korea Invention Promotion Association and the Korea Patent Technology Promotion Institute. The total volume of brand big data for these specific institutions decreased by 17.44% compared to September.

Within the real estate developer sector, DK Asia held the top position with a reputation index of 1,829,839, a 7.97% increase from the previous month. BS Industry and Hoban Construction ranked second and third, with Hoban Construction seeing a 78.78% increase in its reputation index.

Further analysis for October 2026 revealed that in the ETF issuer category, Mirae Asset Global Investments ranked first, followed by Samsung Asset Management and Korea Investment Management, amid a 25.30% increase in ETF brand big data. In the household goods sector, Coway took the top spot, followed by Kyungdong Navien and Shinsung Delta Tech. For debt collection, Koryo Credit Information ranked first, followed by Woori Credit Information and Seoul Evaluation Information. In the fixed deposit category, SBI Savings Bank ranked first, followed by Nonghyup Bank and K-Bank, though total big data for this category decreased by 4.80% compared to the previous month.

## Timeline

### 2026-10-26: Korea Reputation Institute releases October 2026 brand reputation rankings

The Korea Corporate Reputation Research Institute released October 2026 brand reputation rankings for ETFs, household goods, debt collection, and fixed deposits.

2 sources. https://clstr.news/cluster/korea-brand-reputation-rankings-released-for-october-2026

### 2026-10-05: Busan Port Authority ranks first in maritime brand reputation

Busan Port Authority ranked first in the October 2026 brand reputation index for South Korean maritime and fisheries public institutions, followed by Incheon Port Authority and the National Maritime Museum.

2 sources. https://clstr.news/cluster/busan-port-authority-ranks-first-in-maritime-brand-reputation

---
Cite as: South Korean brand reputation index rankings. CLSTR, https://clstr.news/situations/south-korean-brand-reputation-index-rankings