# South Korean cultural expansion in Latin America

> Live situation record from CLSTR: https://clstr.news/situations/south-korean-cultural-expansion-in-latin-america
> Updated: 2026-08-27T15:40:19.000Z. Sources: 6. Developments: 2.

South Korean cultural influence, or Hallyu, is seeing increased engagement across Latin America through various institutional and commercial initiatives.

In the Dominican Republic, the Sejong Cultural Day 2026 is scheduled to feature workshops in K-Beauty, traditional games, and K-Pop. Concurrently, in Mexico, the singer Ha Jin, recognized for K-Drama soundtracks, is set to perform at the Animole 2026 convention.

Expanding on this regional presence, Samsung has launched ‘K-Connection’, a videocast series exploring Korean cultural expressions in Brazil, Chile, Colombia, Mexico, and Guatemala. The series covers diverse themes including K-Dramas, K-Care, K-Dance, K-Pop fandoms, and K-Food, highlighting the connection between Latin American audiences and Korean lifestyle and entertainment.

## Timeline

### 2026-08-27: Samsung launches videocast exploring South Korean culture in Latin America

Samsung launched ‘K-Connection’, a videocast series exploring the influence of South Korean culture, including K-Pop, K-Dramas, and K-Food, across five Latin American countries.

4 sources. https://clstr.news/cluster/samsung-launches-videocast-exploring-south-korean-culture-in-latin-america

### 2026-08-20: South Korean culture expands in Dominican Republic and Mexico

South Korean culture gains momentum in Latin America with the Sejong Cultural Day 2026 in the Dominican Republic and K-Drama singer Ha Jin's confirmed appearance at Animole 2026 in Mexico.

2 sources. https://clstr.news/cluster/south-korean-culture-expands-in-dominican-republic-and-mexico

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Cite as: South Korean cultural expansion in Latin America. CLSTR, https://clstr.news/situations/south-korean-cultural-expansion-in-latin-america